Latest News

Back to Latest News back

 

Orangetheory Fitness opens 17th Australian studio

Orangetheory Fitness opens 17th Australian studio
September 6, 2019

Having opened nine new studios in the past 12 months, Orangetheory Fitness has launched its latest gym - its 17th in Australia - in the Sydney suburb of Miranda.

With ongoing plans to open new 10 studios each year, for the next three years, Orangetheory Fitness has firmly established its foothold in Australia’s boutique fitness market as the science-backed, technology-tracked, coach-inspired group workout that generates real, measurable results for members.

With the latest opening by the rapidly-expanding boutique fitness brand, members will be able to enjoy an innovative style of fitness class, utilising leading fitness technology and coaches to push attendees to get their heart rate in the ‘orange zone’ for a minimum of 12 minutes. The science of excess post-exercise oxygen consumption (EPOC) says that by doing so, the body will continuously burn calories more than traditional exercise for up to 36-hours post workout.

Orangetheory Fitness Miranda is one of the first studios internationally to roll out ‘OT Connect’ technology, a cutting-edge fitness tracking platform that displays a variety of real-time performance metrics on a screen directly in front of attendees. As firm believers in ‘you can’t improve what you don’t measure,’ Orangetheory created this technology as a way to personalise trainings and hold members accountable.

OT Connect is part of a connected fitness ecosystem that communicates with the equipment, Orangetheory proprietary HR devices, and the mobile app to track distance and speed on the treadmill, watts, meters and strokes per minute on the rower and all-around calories burned, heart rate metrics and our signature ‘splat points’ that measure personalised progress. Further, it displays the metrics of past workouts directly next to current measurements allowing members to compare their results and verify they are improving. Once the workout is complete, OT Connect syncs directly to the mobile app.

The new Miranda studio fitted out with the OT Connect technology reveals Orangetheory Fitness’ growing popularity as both new member rates and reciprocal usage rates across studios are increasing.

Rob Hale, Orangetheory Fitness Australia General Manager is excited to provide Miranda residents with a fitness option to suit their busy lifestyles, commenting “this expansion comes at a necessary time as, while Australians are becoming more aware of their health, their schedules are becoming increasingly busier.

“Orangetheory Fitness is the fix they need, providing a challenging workout paired with innovative technology that removes the guesswork and allows members to workout smarter, not harder.

“Reciprocal usage across studios has increased by 15%, revealing that by providing members greater access to more studios in their network, they are able to exercise at a time and place that best suits their lifestyle.”

Since its inception in the US, Orangetheory Fitness is taking the world by storm with over 1200 studios open internationally, 850,000 members worldwide and zero closures ever.

Within Australia, the Orangetheory franchise network has seen financial success. Each studio sees an average of 30% YoY membership growth and expansion initiated from current franchisees looking to broaden their personal portfolios, as well as spread the wealth by onboarding friends and family.

Orangetheory Fitness will continue seeking expansion opportunities and bringing more studios to more locations so members are provided additional access to the workout.

Multiple Orangetheory Fitness/Anytime Fitness franchisee Rhys Cutifani is featured in the latest issue of Australasian Leisure Management.

Images courtesy of Orangetheory Fitness/Facebook.

Related Articles

5th September 2019 - Anytime Fitness and Tough Mudder reveal new partnership

4th September 2019 - Anytime Fitness named a top global franchise 12th consecutive year

24th April 2019 - Anytime Fitness club manager develops fitness programs to raise awareness for autism

17th April 2019 - Passion drives franchisee’s portfolio of fitness clubs

10th April 2019 - Orangetheory Fitness franchise takes on naming rights at Christchurch Stadium

5th March 2019 - Orangetheory Fitness acknowledged on annual list of the world’s most innovative companies

18th December 2017 - Collective Wellness Group adds Xtend Barre to its brand stable

20th August 2017 - Daniel Conn leaves F45 Training for Wellness Director role with the Collective Wellness Group

11th August 2017 - Collective Wellness Group eyes 1,000 locations as part of Australia-wide expansion

4th August 2017 - Collective Wellness Group energises Orangetheory Fitness in Australia

30th April 2016 - Orangetheory Fitness signs deal for 70 studios in Japan


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business