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Optus secures naming rights for new Perth Stadium
The Western Australian Government has announced that telecommunications company, Optus, has secured naming rights for the new Perth Stadium, as part of a 10-year agreement.
Set to open early next year, the new venue will now be known as Optus Stadium.
As part of partnership, Optus will become the official provider of telecommunications and internet services throughout the Stadium.
Commenting on the naming rights deal, Stadium Chief Executive Mike McKenna stated “we are delighted to have secured Optus as the naming rights partner for the Stadium for the next 10 years.
“As a technologically focussed venue, Optus is the perfect partner.
“We will work closely with the Optus team to create and deliver outstanding, leading-edge fan engagement experiences for every visitor to this world-class venue. A key focus will be the development and delivery of the Stadium App, providing fans with the latest information on all aspects of the Stadium including how to access and circulate the new venue.”
The Stadium design encompasses a range of world leading technology features including Wi-Fi connectivity, two of the largest stadia super screens in the southern hemisphere, 1,000 IPTV’s and the largest LED lighting system in the world.
A transitional period will be undertaken to rebrand the Stadium assets to Optus Stadium and external signage will be erected on the Stadium in time for the free Open Day on Sunday 21st January 2018.
On behalf of the Western Australia Government, stadium operator, VenuesLive was responsible for securing the 10-year Optus arrangement.
Earlier this week Bankwest was announced as the official banking services partner with further commercial partner announcements to be made in the near future.
Image: Newly erected Optus branding at the new Perth Stadium.
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31st October 2017 - NEW PERTH STADIUM TO HOST 23 GAMES IN AFL 2018 PREMIERSHIP
20th October 2017 - WESTERN AUSTRALIAN GOVERNMENT AND AFL AGREE NEW PERTH STADIUM MATCH DEAL
11th September 2017 - PERTH STADIUM TO OFFICIALLY OPEN WITH FREE COMMUNITY OPEN DAY
29th August 2017 - NRL DOUBLE HEADER SET TO BE FIRST SPORTING CONTEST AT NEW PERTH STADIUM
27th August 2017 - AFL FANS BID FAREWELL TO PERTH’S SUBIACO OVAL
23rd August 2017 - PERTH STADIUM PLAYING SURFACE INSTALLATION COMPLETED
19th July 2017 - NEW PERTH STADIUM APPROACHES COMPLETION
6th June 2017 - FREMANTLE AND WEST COAST EAGLES AGREE PERTH STADIUM DEAL
5th August 2016 - SWIMMING AUSTRALIA ENTERS INTO NEW PARTNERSHIP WITH OPTUS
5th February 2016 - OPTUS SIGNS USAIN BOLT AS OLYMPICS AMBASSADOR
9th September 2011 - COMPANIES THAT SPONSOR OUTPERFORM THOSE THAT DON’T
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