NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Olympic legend Michael Johnson to launch performance and fitness brand in Dubai
Olympic legend Michael Johnson is to open the first facility of his athletic development and improvement brand outside of the USA in Dubai in October.
Offering personalised athletic and fitness training programs for athletes and fitness enthusiasts of all levels, Michael Johnson Performance (MJP) will open its doors in October at Mina Rashid.
The 3,599 metre² facility will offer members individual personal training sessions, group fitness classes, sports medicine and nutrition, and athletic development programs for young athletes, and high-performance training programs for professional athletes, all under one roof.
Coupled with world-class trainers, MJP Dubai aims to also provide a range of programs for people of all ages to improve their fitness or athletic performance through a scientific and data driven approach.
Global trade enabler DP World and MJP Dubai are joint venture partners in the project.
Announcing the opening, Johnson, a four-time Olympic gold medallist, stated “I’m extremely pleased for this opportunity, to partner with a global organisation like DP World. The MJP brand is also a global one and it’s exciting to see another significant expansion in our growth journey.
"The state-of-the-art facility in Dubai is the region’s first sports performance training and fitness center and it will enable every athlete to achieve their potential, regardless of age, gender, limitation, sport or natural ability.”
MJP was established in the USA in 2007.
1st August 2018 - UAE fitness industry worth US$380 million
27th June 2017 - Fitness First introduces athlete innovations at new Dubai club
24th January 2016 - Fitness First marks 10 years in the Middle East
16th January 2015 - United Arab Emirates launches campaign to improve lifestyle choices
23rd December 2014 - Burj Club opens as luxury fitness and wellness destination in Dubai
4th December 2013 - After Expo 2020, Dubai considers 2024 Olympics bid
16th July 2013 - Dubai Sports World 2013 celebrates a summer of sport
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