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Olympic Council of Malaysia fears SEA Games sponsorship shortfall

Olympic Council of Malaysia fears SEA Games sponsorship shortfall
March 28, 2017

The Olympic Council of Malaysia (OCM) is aiming to attract more sponsorship for the upcoming Kuala Lumpur South East Asia (SEA) Games.

With a target of RM80 million (US$18 million) for the multi-sport event, to date the event has secured RM56.7 million (US$12.8 million) in sponsorship, consisting RM14.7 million (US$3.3 million) in cash and RM42 million (US$9.5 million) in-kind.

OCM Secretary-General Datuk Low Beng Choo recently said the involvement of private enterprise, especially Malaysian companies, would be crucial to achieve the target of hosting the best ever SEA Games.

She said apart from big scale sponsorship, companies could also sponsor in small scale for certain sports and venues, to make the 29th edition of the biennial games a successful and memorable event, explaining “we are looking for cash sponsorship as well as in-kind sponsors, for example people to supply food, drinks, shoes, equipment, logistics etc. SEA Games is a national project, every one of us need to play a role to make it a success.

"We also need to make the participants from fellow South East Asian countries happy with our hospitality and the way we organise the Games to give them a truly fantastic experience.”

The Malaysian SEA Games Organising Committee (MASOC) is reportedly confident of security a lucrative cash sponsorship from Ajinomoto Malaysia in the near future.

Malaysia will host the SEA Games for the sixth time from 19th to 31st August, while the 9th Para Asean Games will run from 17th to 23rd September.

Held every two years, the SEA Games and the ASEAN Para Games are biennial events help forge strong regional cooperation, understanding and unity within the South east Asian community.

The largest sports events held in Southeast Asia, attracting more than 600 million people, this year’s Games will coincide with the 60th Diamond Jubilee of Malaysia’s national independence. 

17th January 2017 - AXIATA ARENA REBRAND HERALDS MALAYSIA’S FIRST STADIUM NAMING RIGHTS DEAL 

22nd November 2016 - MALAYSIA TO END F1 GRAND PRIX HOSTING AFTER 2018

23rd September 2016 - IOC PRESIDENT PROCLAIMS ‘TIME OF ASIA’ AS SPORTS MINISTERS SIGN DECLARATION IN PYEONGCHANG 

12th July 2016 - MALAYSIA FAREWELLS ANOTHER INTERNATIONAL SPORTING EVENT

13th October 2015 - MALAYSIAN GOVERNMENT TO REMODEL NATIONAL SPORTS COMPLEX INTO A SPORTS CITY

2nd October 2015 - MALAYSIA AIMS FOR THREE MILLION PARTICIPANTS ON INAUGURAL NATIONAL SPORTS DAY

24th September 2015 - 8TH ASEAN PARA GAMES TO CELEBRATE ATHLETES’ EXTRAORDINARY SPIRIT 


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