TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Ocean Park launches free Wi-Fi and new Mobile App to attract visitors
Hong Kong theme park Ocean Park has introduced new digital services in a bid to attract more international visitors amid the downturn in mainland tourists coming to Hong Kong.
As of last month, the leading attraction began offering free high speed Wi-Fi in partnership with Hong Kong Broadband Network, described by Ocean Park Chairman Leo Kung as representing a “significant transformation of the Ocean Park experience by providing guests with enhanced efficiency and convenience.”
The Wi-Fi network has around 400 hotspots across the park, supporting more than 40,000 mobile devices.
Now Ocean Park has introduced a new mobile app, which Kung explains “maximises park enjoyment as well as strengthens the impact and effectiveness of our conservation and education efforts.”
In use, the new mobile app offers a virtual guided tour at various animal exhibits including The Grand Aquarium, Amazing Asian Animals, Sichuan Treasures, Shark Mystique, Marine Mammal Breeding and Research Centre, and Chinese Sturgeon Aquarium - Yangtze Exploration3. The function offers multi-lingual docent service, as well as information about nearby animal ambassadors, in the forms of texts, still images and videos for a more impactful conservation education experience.
The app also features an ‘eScheduler’, which automatically designs an itinerary according to the guests’ attraction choices, thereby saving queuing time, and ‘eCoupons’, which notifies the guest promotional offers.
With the new technology installation process having taken more than a year, Kung added “launching our park-wide Wi-Fi network and upgrading our mobile app are only the very first steps.
“We will continue to take advantage of new technologies to further enhance interactivity with guests and our service quality.”
In order to make the most of the new technology, the park has entered into a collaboration with the classic Hasbro board game Monopoly to introduce an animal discovery feature called ‘Animal Monopoly’ - which invites visitors to do a real-life treasure hunt in the park.
The promotion, which runs until mid-April, also includes interactive features on animal conservation.
After years of ongoing growth and expansion, Ocean Park saw a 14% drop in overall attendance last year while visits from mainland tour groups to the park suffered a double-digit fall during the recent Lunar New Year holiday.
While looking to diversify its guest base, Ocean Park Chief Executive Tom Mehrmann explains “(while) South East Asia is a key part of our market, mainland tourists are our largest source market (and) we want to continue to make it more convenient and easier for them to visit. Mehrmann said the park had good attendance from tourists from countries like South Korea, the Philippines and Japan.
Meanwhile, locals now represent around 30% of visitors.
With a new MTR station expected to open at the end of this year, Kung says the attraction is planning to invest more in events, games and facilities as “a continuous revolution” to attract more international tourists while keeping local ones from leaving.
10th February 2016 - DRAMATIC DECLINE IN VISITATION SEES OCEAN PARK LOSE OVER A MILLION VISITORS IN 2015
5th February 2016 - DISNEY TO PRICE SHANGHAI THEME PARK TICKETS CHEAPER THAN HONG KONG
7th November 2015 - OCEAN PARK WATERPARK TO MAKE A SPLASH IN 2018
7th October 2015 - OCEAN PARK LOOKING FORWARD TO GIANT PANDA BIRTH
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!