Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Ocean Park Chief Executive confident of attracting more visitors
Ocean Park Chief Executive Matthias Li Sing-chung is confident the theme park will continue to draw visitors from southern China and neighbouring countries despite the recent opening of Shanghai Disneyland.
Li, who officially took up his new role in July, recently told the South China Morning Post that increasing competition from mainland theme parks would not drive away Ocean Park’s usual visitors, as mainland demand was large and growing fast.
Instead, Li sees theme parks across Southern China as allies rather than rivals, who will help grow overall theme park attendance.
Li told the South China Morning Post “the most important thing for a theme park is to find your strength and position,” adding Ocean Park features unique local culture as well as international elements, which mainland parks lacked.
Li said the US$5.5 billion Shanghai Disneyland park could easily reach its capacity with the 150 million residents living in the Yangtze River Delta, adding "the mainland market is so big, we don’t need to worry about the source of clients."
US-based consultancy Aecom expects China to surpass the US as the biggest theme park market in the world by 2020, drawing 221 million people by that time.
Li, who joined Ocean Park as Finance Director and Corporate Secretary in 1994, said Ocean Park’s business “had dramatically changed” since the individual visitor scheme was started for mainland tourists in 2003. He believed the potential of the scheme had not been fully exploited.
He expects that the completion of the bridge to Zhuhai and Macau and the Hong Kong section of the high-speed railway to Guangzhou will bring more tourists from the south of the country.
Li added “convenient transportation is the key, adding that the strategy to draw more nearby visitors also coincided with the city’s shift to a short-haul destination for mainlanders, as more overseas countries became accessible to them due to easier visa access.
Apart from the newly opened Disneyland in Shanghai, other players in the market in southern China include Water Park in Guangzhou and Chimelong Ocean Kingdom in Zhuhai.
But Li does not see them as rivals, stating “we had only three million visitors annually before Hong Kong Disneyland opened in 2005. We both have seven million visitors now.”
Despite the new Li’s optimism, Ocean Park has been hit by the downturn in mainland visitors to the city, with the park experiencing a 14% drop in attendance last year.
Li said the them park was looking to attract visitors from other Asian countries, in particular India.
Ocean Park is also looking at special events to draw visitors, recently predicting that its coming Halloween festivities will be its largest ever.
Images: Ocean Park Chief Executive Matthias Li Sing-chung (top) and Ocean Park cast members prepare for Halloween (below).
15th June 2016 - THREE DAY CELEBRATION TO MARK OPENING OF SHANGHAI DISNEY RESORT
27th May 2016 - ASIAN THEME PARKS LEAD GLOBAL ATTRACTIONS INDUSTRY GROWTH
31st March 2016 - OCEAN PARK HONG KONG NAMES NEW CHIEF EXECUTIVE
10th February 2016 - DRAMATIC DECLINE IN VISITATION SEES OCEAN PARK LOSE OVER A MILLION VISITORS IN 2015
5th September 2015 - MORE THAN 50 THEME PARKS UNDER DEVELOPMENT IN CHINA
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutionsread more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!