Latest News

Back to Latest News back


NZ Rugby secures stake in Sky TV as part of new broadcast deal

NZ Rugby secures stake in Sky TV as part of new broadcast deal
October 15, 2019

Sky New Zealand has extended its broadcasting rights deal with New Zealand Rugby, with the “revolutionary” new contract involving the national governing body taking a 5% stake in Sky TV

Announced yesterday, the five-year deal extends Sky TV’s existing broadcast rights to competitions organised by Sanzaar, rugby union’s regional governing body comprising the unions of South Africa, New Zealand, Australia and Argentina, to 2025.

The contract running from 2021 to 2025 includes exclusive coverage of all Rugby Championship national team matches, the Steinlager Series featuring the All Blacks, the Super Rugby and Mitre 10 Cup club tournaments and all New Zealand’s other domestic competitions, including women’s competitions like the Farah Palmer Cup.

Sky currently holds the rights in a contract spanning from 2016 to 2020 and had been seeking a further five-year extension from 2021 onwards, stating last month that failing to secure the contract would represent a “significant threat to shareholder value”.

Financial terms of the new deal were not disclosed, but it has been suggested to be worth as much as $400 million with Sky advising in a statement to investors that the rights have “materially increased” from its current arrangements.

Sky said the 5% equity stake to be taken by New Zealand Rugby (NZR) recognises the “increased alignment and strengthened relationship” between the two parties, their mutual support for one another and shared commitment to develop and promote the game.

Denying that the stake agreement presents any potential issues in terms of conflict of interest,

NZR Chairman Brent Impey suggested the deal could be a world-first.

Acknowledging that this was possibly the first time in the world that a sport has become a shareholder in the broadcaster, he told the New Zealand Herald newspaper that the governing body would not prevent Sky from bidding for other rugby rights, commenting “we’ve broken new ground here.”

Sky has served as NZR’s rights-holding broadcaster for the past 25 years and Impey said the new agreement was reached at the end of an exclusive negotiating period.

Sky’s share price had taken a battering with Spark Sport’s recent successful bids to broadcast the Rugby World Cup and New Zealand Cricket matches, falling 21% last week.

Commenting on the deal, Sky Chief Executive Martin Stewart advised "our commitment is to deliver rugby to all New Zealanders in ways that work for them, including streaming, broadcast over our satellite and free-to-air on Prime.”

Outgoing NZR Chief Executive Steve Tew added “this is a great result for NZR - we not only have a vastly experienced broadcast partner, but we have a partner prepared to work and invest with us in initiatives that will help grow the game over a prolonged period of time.

“For rugby in New Zealand, this is a hugely significant agreement that secures the long-term financial health of our game.”

Shareholders will be asked to approve the deal at Sky’s annual shareholder meeting in Auckland on Thursday.

Related Articles

10th September 2019 - New Zealand Rugby names former All Black as new Chief Executive

26th August 2019 - New Zealand’s Sky Network acquires RugbyPass streaming service

22nd August 2019 - Wellington Regional Stadium Trust reveals naming rights deal with the Sky Network

9th August 2019 - Alarming decline in secondary school rugby in New Zealand

19th July 2019 - New Zealand Rugby cancels 700 ‘fraudulent’ All Blacks tickets after Ticketek intervention

9th July 2019 - Sport governing bodies need to diversify beyond pay-TV to grow audiences

7th June 2019 - Steve Tew to leave New Zealand Rugby Chief Executive role

7th May 2019 - Rival competitions a threat to established sporting leagues

23rd April 2019 - New Zealand Rugby advises of significant profit downturn through 2018 financial year

22nd March 2019 - SANZAAR to axe Sunwolves from Super Rugby after 2020 season

16th November 2018 - New Zealand secures 2021 Women’s Rugby World Cup hosting

6th September 2018 - ExerciseNZ’s Richard Beddie slams All Blacks move for more Government backing

3rd May 2018 - Sanzaar strategic review considers further Super Rugby expansion

20th December 2017 - All Blacks experience will bring fans closer to their rugby heroes

3rd November 2015 - Rugby World Cup underlines All Blacks supremacy

23rd November 2014 - Tokyo and Singapore to share hosting as SANZAR confirms Super Rugby expansion

1st May 2012 - Rugby World Cup stakeholders buoyed by broadcast figures

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport



Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology



Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology


SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness



AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business