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NRL partners with esports media company to evolve Grand Final week
The NRL has partnered with LetsPlay.Live (LPL), an Australasian esports media company that develops, hosts and broadcasts esports tournaments and content, to deliver the League Royale featuring Fortnite at the 2019 NRL Telstra Premiership Grand Final.
Fans of the NRL and Fortnite gamers will be able to qualify for the League Royale featuring Fortnite online through the LPL platform prior to the NRL Grand Final for the chance to compete in the League Royale event, which will be held in the ANZ Stadium precinct live on NRL Grand Final day.
The top five players will be flown to Sydney to play live on stage alongside NRL and gaming personalities. Fans of Fortnite will be able to engage additionally at the NRL Fan Fest, held in Martin Place in Sydney from Wednesday 2nd October to Friday 4th October.
NRL and Fortnite fans will be able to tune in and watch the League Royale on Grand Final day, and stay up to date with times and tournament updates via LPL and NRL social media.
After successfully collaborating in Auckland last year to promote the 2018 Post Season Test Matches, the NRL and LPL are excited to work together again to bring something different to the 2019 NRL Grand Final. Playing the Fortnite Battle Royale mode, fans will compete for prizes valued over $18,000 prior to the NRL Telstra Premiership Grand Final kick-off. Prizes include cash, tickets, flights, merchandise and premium experiences at State of Origin in Adelaide in June 2020.
Andrew Abdo, Chief Commercial Officer of the NRL advised: “We continue to develop and evolve our Grand Final week and this esports activation will add to the fan experience at NRL Fan Fest and on Grand Final day.
“Giving our fans the opportunity to play in front of ANZ Stadium, to be broadcast across Twitch, the NRL network and on the stadium big screens and to play for prizes that include our incredible behind the scenes experiences at Origin in Adelaide next year is an opportunity not to be missed.
Duane Mutu, Managing Director of LPL is thrilled to once again be bringing gaming and esports into a traditional sports setting. “We’re delighted to be collaborating with the NRL for one of our biggest partnership ventures to date. With incredible prizes, great content and an awesome event space planned, we’re confident that NRL fans and esports enthusiasts alike will be just as excited as we are. This is a monumental step towards bridging the gap between traditional sport and the digital movement.”
For more information visit https://letsplay.live/event/leagueroyale/.
19th August 2019 - NRL hit by declining broadcast viewing figures
15th August 2019 - Gfinity Esports Australia to close
4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
2nd August 2019 - Money In Esports Summit coming to Sydney
27th June 2019 - China esports market value to hit US$1.9 billion this year
31st May 2019 - New guide explores the future of esports venues
1st March 2019 - Growing digital revenues drive NRL to $46 million profit
19th February 2019 - Telstra to explain rise of esports at SPORTELAsia convention
9th January 2019 - Esports media company LPL acquires Australian esports company CyberGamer
16th November 2018 - New research shows increasing professionalism in eSports
5th September 2018 - Inaugural Melbourne Park eSports event attracts thousands
8th May 2018 - AFL to co-host eSports League of Legends event in Melbourne
5th February 2018 - eSports arenas to be launched in Hoyts cinemas
5th May 2017 - AFL looks to eSports to engage with new audiences
24th August 2015 - NRL Nation to launch during 2015 Grand Final week
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