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NRL hit by declining broadcast viewing figures
Changing patterns of viewing, the impact of the code's 'summer from hell' and a series of on field incidents are impacting free-to-air and pay TV audiences for the NRL.
Viewing figures have reportedly dropped by more than three million compared with the same time last year.
Writing in Sydney newspaper The Sunday Telegraph, columnist Danny Weidler stated "people are turning off the game, abandoning rugby league in droves.
"The drop-off has been nothing short of alarming in the past month, during which a series of contentious decisions by referees, the match review committee and the judiciary have driven fans away from the game.
"Audiences dropped significantly in rounds 18, 19 and 20 and by a further 3% last weekend even though there were two blockbuster games featuring the top four teams."
Weidler also pointed out bigger declines in New Zealand, where ratings have fallen by a reported 15% this year, adding "any other business that suffered a sudden downturn of up to 13% would put in place emergency measures to stop the bleeding."
Image: NRL action at Wollongong's WIN Stadium.
16th August 2019 - AFL looks to extend Seven Network broadcast deal
9th August 2019 - Poll shows multichannel marketing now ‘essential’ for sport brands
4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
15th June 2019 - Telstra expands NRL deal to include women’s rugby league
14th June 2019 - AFL and NRL agree global content partnerships with Facebook
1st March 2019 - Growing digital revenues drive NRL to $46 million profit
12th September 2018 - Figures show NRL as Australia’s most watched sport of 2018
4th June 2018 - NRL welcomes strong initial returns on digital investment
20th August 2017 - Broadcasters fake NRL live atmosphere with historic crowd footage
27th November 2015 - NRL announces $1.8 billion broadcast deal with Fox Sports and Channel Nine
8th May 2014 - NRL welcomes rising attendances and club memberships
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