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Northern Territory events remain an economic driver

Northern Territory events remain an economic driver
August 20, 2021

The Northern Territory’s events industry has boomed over the past financial year, giving the local economy a much-needed boost.

New research shows eight events delivered or promoted by the Northern Territory Major Events Company (NTMEC) during the 2020/21 financial year raised an economic stimulus of $109.8 million for the Territory, of which $64.9 million was new money.

Some of the events included Parrtjima 2020 and 2021, Red CentreNATS 2020, Darwin Supercars 2020 and 2021, BASSINTHEGRASS 2021, Million Dollar Fish Season 6 and the NRL’s Eels v Broncos game in April this year.

Combined, the events were responsible for generating 257,590 visitor nights.

Explaining that the findings showed the enormous benefits events bring to the host region,

Northern Territory Major Events Company (NTMEC) Chief Executive, Tim Watsford stated “we are proud to deliver world-class events in the Northern Territory, knowing the incredible flow-on effects they deliver for our region.

“These results cement what we already know - events drive visitation, which is fantastic for our economy.”

There were 102,269 unique individual attendees to the events, with almost half (49,492) saying the event they attended was the main reason they visited the host region. Those surveyed gave an average attendee satisfaction score of 8.2 out of 10.

The research also found that 95% of survey respondents either agreed or strongly agreed that they felt safe attending the event during Covid.

Watsford went on to say “the research shows those surveyed recognise the importance of investing in events, with 96% saying the Northern Territory Government should continue to support major events.

“In addition, 93% noted the positive impact such events have on the local community. World-class events are also great for the Territory’s image, with 80.7% of respondents agreeing their event experience made them want to visit the Territory again in the future.

“Quite simply, the benefits of holding events trickle down through our economy, and we all benefit.”

Image: Parrtjima was one of many major events held in the Northern Territory this year.

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13th July 2021 - Northern Territory Government announces cancellation of Arafura Games

18th June 2021 - Northern Territory Government looks for external investment in Watarrka National Park

4th June 2021 - ‘Social Impact’ identified as key factor for proposed Northern Territory AFL club

3rd June 2021 - Parrtjima light festival delivers significant boost to Northern Territory economy

28th April 2021 - New funding for Northern Territory tourism businesses to attract workers

22nd December 2020 - Regional Destination Management Plans released for Northern Territory

28th October 2020 - Northern Territory tourism operators receive funding to enhance the visitor experience

11th August 2020 - Northern Territory border closes and unlikely to reopen until at least 2022

4th August 2021 - Darwin Festival to deliver diverse and vibrant program including circus and live music acts

10th June 2021 - Skyline Attractions brings Ferris Wheel to Darwin’s Stokes Hill Wharf

6th April 2021 - Darwin’s DXC Arena benefits from new lighting system

11th February 2021 - Darwin Entertainment Centre stages 89 performances since July reopening

5th February 2021 - Darwin Entertainment Centre announces General Manager appointment

17th September 2020 - Darwin to host Australia’s first post-Coronavirus live concert

17th August 2020 - 2020 Darwin Festival breaks sales record despite Coronavirus

1st July 2020 - Northern Territory set for first major post lockdown event with August’s Darwin Supercars

27th May 2020 - Darwin Aboriginal Art Fair to be held as inaugural online event in 2020

13th April 2021 - AGB Events deliver Parrtjima Festival including travelling light installation

7th April 2021 - The Ghan transformed into spectacular moving artwork to integrate Parrtjima festival

1st March 2021 - Parrtjima - a Festival in Light announces full program for 2021

15th September 2020 - Parrtjima 2020 commences with 2021 festival dates also confirmed

10th December 2018 - Northern Territory Major Events Company grows industry capability

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