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Northern Territory Barkly Regional Plan launched to stimulate Visitor Economy

Northern Territory Barkly Regional Plan launched to stimulate Visitor Economy
May 1, 2019

The Northern Territory Government has today launched the Barkly Regional Visitor Experience Master Planin Tennant Creek.

Funded by the NT Government, the Barkly Master Plan was developed in partnership with Barkly Regional Council, Tourism Central Australia and various government agencies, local communities and businesses throughout the region to stimulate growth in the Barkly visitor economy and provide business and employment opportunities for Aboriginal communities and local enterprises.

It is a result of extensive consultation with the regions Aboriginal communities, traditional owners, other landholders and land managers, local government and the tourism industry.

Introducing the plan, Northern Territory Minister for Tourism, Sport and Culture, Lauren Moss stated "the Barkly Master Plan ensures the Region is capitalising on our increased investment by identifying a strategic vision for visitor experiences, as well as opportunities for improving that experience and creating new tourism options.

“It provides a pathway for local Barkly communities to tap into identified tourism opportunities and to reap the resulting economic and social benefits.

“The Barkly region offers a wide range of distinctive and varied experiences for travellers. Exploring nature, four-wheel driving and learning about culture, history and heritage are the most popular activities for visitors to the region.

“This plan helps to ensure visitors get to fully explore all the region has to offer, are able to stay in the style of accommodation they prefer and can fully embrace the historical and cultural opportunities of the Barkly.”

Barkly Regional Council Chief Executive Steve Moore advised “the plan identifies the types of tourism activity as well as the sites, journeys and events that might be suitable for visitor experiences in the Barkly region.

“The leisure drive market, meaning visitors travelling to Barkly for a holiday or to visit family and friends using a self-drive vehicle, is our largest visitor sector with 57,000 visitors to the region in the year ending September 2018.

“The total number for all-purpose self-drive visitors for the same period is nearly double, sitting at 100,000.

“We have the scope to improve the intrastate, interstate and international visitor experiences across the region, encouraging business and holiday travellers to stay longer and experience the Barkly region.”

The featured points within the Barkly Plan include:

  • Developing the town of Tennant Creek as a vibrant hub
  • Improving the visitor journey along the Stuart Highway
  • Developing an exceptional Aboriginal cultural scene that is sustainable and culturally appropriate
  • Enhancing existing and creating new bespoke events that celebrate the true characteristics of the Barkly region
  • Conducting a review of accommodation options for travellers with the aim of diversifying offerings
  • Establishing Tennant Creek as a training and development hub servicing regional businesses, organisations, communities and government agencies
  • Exploring new visitor experiences such as private touring opportunities at sites including Helen Springs petroglyphs, Eldorado fossicking and mine site, and extending Binns Track as an epic 4WD journey.

TRC Tourism delivered the Master Plan on behalf of stakeholders as well as developing the separate but linked East MacDonnell-Plenty Highway Regional Visitor Experiences Master Plan. 

The Barkly region covers an area twice the size of Victoria and boasts endless horizons, natural oases in the dry desert, ancient Aboriginal stories and traditions, cattle droving, gold mining, historic towns, telegraph stations, and military heritage.

Minister Moss added “the Territory Government's investment in the region is substantial. We are providing $5.5 million through the Turbocharging Tourism stimulus package towards improving the visitor experience in Tennant Creek and $10 million to upgrade arts and cultural offerings in Tennant Creek as part of the Arts Trail. This Master Plan will provide a framework for those projects.

“We are also investing $9 million for the redevelopment of Purkiss Reserve, $2 million for town beautification projects such as streetscape and main street amenity and $2 million for town gateways and information signage.

“This plan helps to pull all of these investments, as well as the regions existing offerings together into a cohesive and strategic vision that will bring more visitors and inject more money into the local economy.”

Image top courtesy of TRC Tourism

Related Articles

29th April 2019 - Megafauna Central Museum launches augmented reality experience

2nd March 2019 - Northern Territory Attractions and Operators recognised at Australian Tourism Awards

5th February 2019 - Northern Territory Arts Trail Campaign to Boost Tourism

10th January 2019 - Northern Territory 2018 events stimulate economy and boost tourism

19th November 2018 - International Visitors to Australia more likely to go to an arts event than wineries, casinos or sport

13th October 2018 - Indigenous ranger taken in Northern Territory

12th September 2018 - Tenders invited for $12 million Red Centre Adventure Ride

21st August 2018 - Masterplan aims to reposition Jabiru as tourism and regional services hub

20th July 2018 - Watarrka National Park Joint Management Plan is now Operational

2nd May 2018 - TTF welcomes Northern Territory Government’s backing for tourism


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