Email for trade enquiries: Enquiriesapac@myzone.org Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…read more
Northern Territory 2018 events stimulate economy and boost tourism
The Northern Territory Government continues to stimulate the economy and boost its tourism industry, with new data revealing great results from NT Major Events Company’s (NTMEC) key events in 2018.
Commenting on the findings, Northern Territory Minister for Tourism and Culture, Lauren Moss stated "through the record $103 million Turbocharging Tourism stimulus, we are investing an additional $20.78 million into our events, festivals and tourism experiences because we know they bring visitors to the Territory, money into the economy and create jobs."
The 2018 Darwin Triple Crown Supercars event held from 15th-17th June 2018 was attended by 23,861 people. Of those, an estimated 9,156 people were from interstate.
The event generated approximately $14.5 million in total visitor expenditure within the Territory, mirroring the views of 89% of local survey respondents who consider the three-day-event to be a vital contributor to the local economy.
Survey results also confirmed the popularity of the Darwin Triple Crown Supercars event among tourists and locals alike, with 71% of all respondents being repeat visitors and 41% indicating that the 2018 event was at least their fifth Darwin Triple Crown.
A total of 88% of the respondents also indicated a high willingness to attend Darwin Triple Crown events in the future.
In 2018, 6,857 people attended BASSINTHEGRASS held on 19th May 2018 at the George Brown Darwin Botanic Gardens.
The music festival on the Top End’s Dry Season calendar, is an important event for Territorians, with 91% of survey respondents strongly agreeing that the event makes living in the NT more enjoyable.
The survey also found 65% of respondents were repeat visitors, while 76% indicated a high willingness to attend future BASSINTHEGRASS music festivals.
This year it will be held at Mindil Beach, with double the line-up.
Parrtjima 2018 (pictured top), held from 28th September to 7th October, was a great success with 20,663 attending, 7,500 of the total from interstate. This is a 35% increase on the year before.
Of the attendees, 37% were from outside Alice Springs with 65% first-time visitors.
Parrtjima was described by visitors as “Innovative and different”, a “Truly unique experience” and “Sophisticated and challenging stereotypes”.
The vast majority of survey respondents were satisfied with the event, with 75% of respondents rated the event as ‘better than expected’, and an average satisfaction rating of 8.8 out of 10 (0 very poor – 10 excellent).
86% of respondents said they would attend/make a booking to attend a similar event as a result of experiencing Parrtjima in 2018.
In response to the statement Parrtjima makes me proud to be a Territorian, the average response was 4.4 out of 5 (1 strongly disagree – 5 strongly agree).
Red CentreNATS was also well supported, attracting attendances of 15,297 over the weekend.
Of the attendees, 56% were visitors to Alice Springs, with 98% of those making the decision to visit the Territory, or the region, primarily because of Red CentreNATS.
The much loved event generated $4.2 million in direct visitor expenditure for Alice Springs which is set to continue with 89% of Red CentreNATS survey respondents indicating they would attend the event again.
Research is continuing on Parrtjima and Red CentreNATS, with focus groups being conducted with Territorians and interstate visitors to gather rich data about their experiences at the events. The results of this audience research will be used to create even better events in 2019.
Minister Moss added “it is fantastic to see the NT Major Events Company’s key events attracting people from all corners of the country, which is driving tourism and putting money back into the pockets of Territorians.
“We will continue to build on these positive results by enticing more visitors to the Territory through offering premier events and attractions.
“This will support thousands of local businesses and jobs as well as provide a vital boost to our tourism industry and economy.”
10th December 2018 - Northern Territory Major Events Company grows industry capability
20th November 2018 - MusicNT to develop Contemporary Live Music Strategy for Territory
16th February 2018 - Northern Territory Government looks to ‘turbocharge’ tourism
15th November 2017 - Arafura Games to return to Darwin in 2019
6th June 2017 - Supercars fuel sport and job growth in Darwin
8th November 2016 - Controversial Northern Territory tourism slogan generates massive interest
18th September 2016 - Growing demand for access to motor sport facilities
10th February 2016 - Northern Territory tourism a ‘beacon’ for the economy
16th September 2014 - Domestic tourism dips in Queensland, Northern Territory, Tasmania and the ACT
25th September 2011 - Indigenous music festival brings dreaming to life in the Territory
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!