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North Queensland the centre of new tourism plan

North Queensland the centre of new tourism plan
November 3, 2016

The Queensland Government is planning to boost tourism across the north of the state with the adoption of the Advancing Tourism in North Queensland plan.

Acknowledging the importance of tourism to regional economies, Minister Assisting the Premier on North Queensland Coralee O’Rourke explained “millions of people visit North Queensland each year to experience our regional centres and towns from Rockhampton to the Cape.

“In the last year alone visitors spent $4 billion in North Queensland, supporting jobs throughout the region.

“North Queensland offers iconic cultural and natural destinations that draw visitors from all over the world.

“From the Great Barrier Reef, to an outback adventure or rainforest retreat - there really is something for everyone in our diverse region.”

The plan outlines actions to address the industry’s key challenges including:

• Improving water quality across the Great Barrier Reef
• Identifying events for the Townsville Stadium;
• Supporting cruise and maritime infrastructure;
• Developing nature tourism’
• Assisting Indigenous business capability.

O’Rourke advised that “confronting these challenges will position North Queensland to develop and deliver even greater infrastructure investment, creating more jobs for Queenslanders.

“We know that tourism is key to unlocking the north’s full potential, and that is why it is one of my priority areas to advance North Queensland’s economy.”

Queensland Minister for Tourism and Major Events Kate Jones said the plan was part of the government’s broader state-wide strategy to grow tourism, adding “tourism is a $23 billion industry that supports 220,000 jobs and contributes to the economies of towns and cities across Queensland.

“We know that every extra dollar visitors spend here in Queensland supports the creation of new jobs.

“The tourism industry is booming here in Queensland and we want to ensure that every region of our state benefits.

“Making sure we get it right in North Queensland is critical to the success of growing the industry across the state.”

Advancing Tourism in North Queensland identifies four key action areas to develop the tourism industry:

• Growing quality products, events and experiences;
• Investing in infrastructure and access;
• Building a skilled workforce;
• Seizing opportunities in Asia.

Click here to view the strategy.

Images: Cairns Esplanade (top) and Paronella Park (below).

14th October 2016 - FOUR ARCHITECTS SHORTLISTED TO DESIGN THE NEW NORTH QUEENSLAND STADIUM

8th October 2016 - VISITS TO THE GREAT BARRIER REEF AN EXAMPLE OF ‘LAST CHANCE TOURISM’

1st September 2016 - SOCIAL MEDIA GIVES CARDWELL A TOURISM BOOST

25th July 2016 - TROPICAL NORTH QUEENSLAND HIGHLIGHTS NEW INFRASTRUCTURE INVESTMENT

6th October 2015 - TROPICAL NORTH QUEENSLAND ECLIPSES 2015 TOURISM EXPENDITURE TARGETS

2nd June 2014 - RESTORATION OF QUEENSLAND’S PARONELLA PARK MOVES FORWARD


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