Latest News

Back to Latest News back


New Zealand’s international tourism boom set to slow down

New Zealand’s international tourism boom set to slow down
September 3, 2019

The possibility that New Zealand’s record-breaking tourism boom is set to slow down will be delivered at the annual Tourism Summit Aotearoa being held this week in Wellington.

International arrivals hit 3.9 million last year having grown 35% in the last five years, but that rate of growth has declined and could hit zero over the next two years, according to forecasts.

Speaking at the Summit, Tourism New Zealand Chief Executive Stephen England-Hall said the slowdown was a reflection of the global economy, advising “if you think about visitor behaviour, it’s a bit like a canary … it tends to react to the world around it pretty quickly and because holidays are a discretionary investment for most consumers around the world, when there’s less confidence or there’s less disposable income or they’re less certain about the future, then that shows up as a shift in travel pattern."

England-Hall said Tourism NZ was focusing its attention, resources and campaigns on Australia, China and the US which make up over half (58%) of the total arrivals and about 60% of total spending, advising “New Zealand is not the only country that’s trying to attract and win the hearts and minds and wallets of high-value international visitors and in fact that competition is going to increase whilst the global economy sort of slows down a bit. Because every single country will be looking to bring those high value visitors to their shores and making sure that they benefit from that."

Brexit and the trade war between China and the United States was adding to market volatility, with New Zealand Ministry of Business, Innovation and Employment Tourism General Manager Iain Cossar warning the tourism growth rate could drop to between zero and 2% in the next six to 24 months.

Also addressing the Summit, Cossar remained confident growth would return to 3% to 4%, adding "what we need to do as a country is to focus on that long term and to make the best of the short term impacts.

“Now, it’s unwelcome, but it is an opportunity to better prepare ourselves for that return to growth, maybe address some of the infrastructure issues and social license issues that the industry is facing here in New Zealand.”

Related Articles

31st August 2019 - AJ Hackett looks to acquire Taupo Bungy

30th August 2019 - Sustainable tourism initiative nominated for New Zealand business award

29th August 2019 - Recreation Aotearoa welcomes Environment Minister’s decision to preserve the Waitaha River

19th August 2019 - Research assesses merits of season passes for New Zealand’s ski fields

12th August 2019 - New Zealand partnership supports tourism industry environmental sustainability

6th August 2019 - North Waikato trail network needed to protect recreational activities and tourism

29th July 2019 - Summit to focus on tourism’s contribution to New Zealand

12th July 2019 - Tourism body ranked second among New Zealand’s most reputable agencies

8th July 2019 - Tourism businesses can encourage sustainable behaviour

13th September 2018 - Tourism funding will benefit New Zealand’s regions

31st July 2018 - Damning review reveals failures of New Zealand’s International Visitor Survey

14th December 2017 - Tourism makes major contribution to New Zealand economy

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces



Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business