Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
New Zealand tourism moves towards 2025 goals
New Zealand’s tourism industry has made a promising start on achieving its 2025 goal of almost doubling total revenues to $41 billion a year.
However, delegates at the Tourism Industry Association New Zealand (TIANZ) 2014 Summit, held yesterday (4th November) at Te Papa in Wellington heard that with strong international competition, New Zealand toursim can’t afford to be complacent.
TIANZ Chief Executive Chris Roberts told Summit delegates that the industry needed to stay committed and aligned to achieve the Tourism 2025 goal of almost doubling total tourism revenue.
Roberts explained that while the annual target for growth in international visitor revenue was 6% CAGR (compound annual growth rate) actual growth was an encouraging 7.4% last year. The domestic tourism target was 4% CAGR but growth was only 3.2% in the last 12 months.
Roberts stated “in total, we saw a 5% increase. So we’ve made a promising start but there’s a long way to go.”
The industry was undertaking a wide range of activities to bring Tourism 2025 to life, Roberts which are highlighted on the Tourism 2025 In Action blog.
Roberts believes there were many more opportunities the industry could exploit, such as growing New Zealand’s air connectivity. A recent International Air Transport Association (IATA) forecast projected that air routes to, from and within the Asia-Pacific would see an extra 1.8 billion annual passengers by 2034. New Zealand needed to ensure it had the infrastructure and tourism products available to get its share of that growth.
In addition, planned convention centres and the cruise sector offered huge opportunities but New Zealand needed to attract more infrastructure investment.
Roberts added “the China market continues to evolve at a rapid pace.
"100 million Chinese will travel overseas this year and that is expected to double to 200 million by 2020 ... (so) we need to keep thinking about who we are targeting in China and in emerging markets because every other destination is also eyeing these big prizes.”
Roberts explained that TIANZ was leading a project with the aim of ensuring that the tourism industry had the workers it would need to host growing visitor numbers so that visitors would have outstanding experiences.
He concluded “tourism can and should deliver increased economic activity, jobs and business opportunities and add vibrancy to our communities across the country. But dozens of global destinations are targeting the same opportunities as New Zealand.
“But with the right commitment, alignment and policy settings, our industry can reach its 2025 goals and make an even greater contribution to New Zealand’s overall wellbeing.”
20th October 2014 - LEADERS IN THE HOT SEAT AT 2014 TIANZ SUMMIT
1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM
19th November 2010 - FORGET LEISURE: FOCUS ON THE EXPERIENCE INDUSTRY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!