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New Zealand tourism industry applauds Government partnership plans

New Zealand tourism industry applauds Government partnership plans
April 21, 2013

New Government investment in the tourism industry will help it seize the international opportunities available to further grow one of New Zealand's biggest export sectors, according to the Tourism Industry Association New Zealand (TIANZ).

Speaking in advance of TRENZ 2013, the New Zealand tourism's annual showcase, TIANZ Chief Executive Martin Snedden explained "we are particularly pleased that $28 million has been earmarked over four years to support the growth of tourism businesses.

"We know New Zealand has some of the most innovative tourism operators in the world and the new Tourism Growth Partnership announced by Prime Minister John Key today will help us develop more world-leading ideas and respond to new market opportunities.

"To provide the best possible foundation for our international marketing, we need to ensure we have the strongest possible foundations on the ground."

TIANZ is leading the development of a National Tourism Plan to set targets and provide direction for the tourism industry through to 2025. Snedden says that the objective of this is to generate substantively higher growth with a focus on value, increased private sector investment, improved sector productivity and public sector support, all underpinning a sustainably superior visitor experience.

TIANZ is also focusing on developing the information and research available to tourism operators to ensure they have access to relevant, accurate, timely and practical market intelligence.

Snedden explains "these are private sector initiatives but we look forward to working with the Government to progress these projects," adding that there will be widespread support throughout the industry for other details of the new Government investment in tourism.

More focus on attracting business events and high value visitors, new investment to attract visitors from both new and traditional markets, and improvements to visa application processes would all be welcomed by the industry.

Snedden concluded "I'm confident that the industry will be able to repay this investment many times over with significant growth in the $9.6 billion that international visitors currently spend each year and the creation of many more jobs throughout the country."

TRENZ 2013 is being held on Auckland's waterfront from 21st to 24th April. The event is supported by Tourism New Zealand, Air New Zealand, Qantas and other industry partners.

Visit the TRENZ website at


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