Latest News

Back to Latest News back

 

New Zealand sport stars rally to fight obesity

New Zealand sport stars rally to fight obesity
November 18, 2015

New Zealand Health Minister and Sport and Recreation Minister Jonathan Coleman has launched a new high profile public awareness campaign to encourage people to make healthy lifestyle changes to tackle obesity.

The Big Change Starts Small campaign is fronted by sport stars including Olympian Valerie Adams, Silver Fern captain Casey Kopua, All Black Israel Dagg, Black Cap skipper Brendon McCullum and Warriors star Shaun Johnson.

Dr Coleman explains “Big Change Starts Small is the theme of the campaign which encourages people to start making small changes to have a long term and positive impact on our children’s health and wellbeing.”

Aiming to raise awareness and generate a conversation about childhood obesity in New Zealand. Advertising commenced on 12th November 2015 and continues through December 2015.

The campaign is one of 22 initiatives in the Government’s recently announced Obesity Plan, with Dr Coleman commenting that “New Zealand is one of the first OECD countries to have a target and a comprehensive plan to tackle childhood obesity.”

The public awareness campaign on food choice and inactivity will run for six weeks across a range of media and aims to get people talking about the impact our lifestyle choices have on children’s health.

Families will be encouraged to make small changes to improve their diet and to be more active.

It is supported by a new website which offers affordable meal and activity ideas.

Dr Coleman adds “obesity is a serious issue and the idea of starting with small changes is one we can all get behind.

“There are some easy small changes we can make such as substituting unhealthy snacks with healthy snacks, rewarding kids with activities instead of food treats, and making water the first choice.”

Click here for further information about the Childhood Obesity Plan on the Ministry of Health website.

For more information on Big Change Starts Small go to www.eatmovelive.govt.nz

21st October 2015 - NEW ZEALAND PLAN TO REDUCE CHILDHOOD OBESITY

24th June 2015 - TACKLING OBESITY THROUGH NEW ZEALAND’S RUGBY CLUBS

8th October 2014 - NEW ZEALAND MINISTER OF HEALTH AND SPORT TO FOCUS ON OBESITY PREVENTION

22nd February 2013 - PHYSICAL INACTIVITY COSTS NEW ZEALAND ALMOST 1% OF GDP

13th March 2012 - KIWI CHILDREN DEPRIVED OF CRUCIAL PLAY TIME


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business