AusLeisure

Holiday parks are generally optimistic about their business and feeling confident going into the next 12 months, according to a new survey of the sector.

The Holiday Parks Association (HAPNZ) has introduced a Business Confidence Monitor to regularly assess the mood of its 300 holiday parks and measure trends. Results from the first of the monthly series show a net +44 score on the business confidence index, meaning 44% more respondents are currently optimistic than pessimistic.

Confidence for the next 12 months is even higher at +50.

HAPNZ Chief Executive Fergus Brown says summer trading to date has been solid around the country, with better weather than last summer boosting business. However, the global economic situation was continuing to impact on the number of international visitors using holiday parks.

Overall, HAPNZ members felt that demand in December 2012 was about the same as in December 2011. But the majority expected demand to increase in January compared to the same month last year.

Brown explained "it is interesting to see that holiday parks are expecting the New Zealand Cycle Trail will help significantly increase demand, and we are already seeing this happen in some regions."

However, the biggest influence on increasing demand for holiday parks was the appeal of the region, the HAPNZ Business Confidence Monitor shows.

This highlights the importance of having a good range of activities and attractions for visitors to the region, with Brown adding "a park might have great facilities, but people want to know there is plenty to do while they're on holiday."

It also highlights the value of regional marketing, to promote the appeal of the region.

Regional Tourism Organisations New Zealand (RTONZ) Executive Officer Charlie Ives agrees, stating "coordinated regional marketing campaigns provide returns for the entire region, including businesses that are not directly tourism-related, such as shops, petrol stations and supermarkets."

For more information go to www.holidayparks.co.nz

14th September 2012 - EVENTS AND FESTIVALS AT RISK UNDER NEW ZEALAND LOCAL GOVERNMENT BILL

26th July 2012 - TOURISM MUST BE A CORE FUNCTION OF COUNCIL’S ECONOMIC DEVELOPMENT ROLE

11th July 2011 - AWARDS RECOGNISE EXCELLENCE IN NEW ZEALAND HOLIDAY PARKS

30th June 2010 - AWARD WINNERS AT NZ HOLIDAY PARKS CONFERENCE

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.