New Zealand events professional purchases global sports festival
The ‘Golden Oldies’ global sports festival will be relaunched following its recent purchase by New Zealand events professional Bruce Mactaggart.
Golden Oldies is a series of global sports festivals for recreational and social players aged 35+. Teams from all around the world travel to exciting destinations to play rugby, hockey, cricket, netball, and softball, with other sports in the pipeline. Golden Oldies events have taken place in Australasia, the UK, USA, Europe, Japan, South Africa, and Argentina.
Australian born and now based in Hawke’s Bay, Mactaggart said he had always admired the brand and the loyalty and support that Golden Oldies commanded, and it is a real privilege to be able to ensure its future for the fans.
Mactaggart started his career in venue management at Melbourne Park before going to New Zealand to build and open the Vector Arena in Auckland. He has been involved in many major entertainment and cultural projects as diverse as the Melbourne International Comedy Festival, Melbourne International Jazz Festival, and the World Police and Fire Games through to staging theatrical productions and managing bands. He is also well known for his work in the world of marketing, having garnered many awards including two for major event marketing.
Mactaggart’s purchase of the Golden Oldies is welcome news for the beloved sports series which had faced uncertainty after the impact of COVID-19. Recreational sports players around the world will have the opportunity to participate in the event’s three new tournaments in 2022.
Mactaggart notes “Golden Oldies is an international phenomenon that has spanned more than 40 years, attracting well over 150,000 participants to 80 festivals and I can’t wait to revitalise the Golden Oldies movement to be even bigger, better and brighter for more people to enjoy.”
Golden Oldies is set apart from other sports events due to its renowned social scene and party atmosphere that brings people of all walks of life together to play sport, travel and make lasting memories and friendships during each seven-day tournament.
Mactaggart said the Golden Oldies team was working hard to finalise the details of the 2022 events and would be announcing the dates and locations within the next few weeks.
For more information go to www.goldenoldiessports.com
Image: Golde Oldies Hockey in Melbourne
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