Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…read more
New Zadi studios plan to ‘disrupt’ female fitness
A new female high-intensity interval training (HIIT) fitness concept, which claims it will “disrupt the industry”, is set for its formal launch in the next month.
Set to commence operations at two studios in the Sydney suburbs of Surry Hills and Neutral Bay, ZADI describes itself as a new fitness “movement” offering members “female-specific workout programs endorsed by exercise science, 'Australian first' bespoke innovative technology and a fitness destination for strong and empowered likeminded women.”
Co-founded by Adala Bolto and Fernwood female fitness Chief Executive Diana Williams, ZADI workouts are female specific HIIT and functional combination using the most effective metabolic circuit training methods.
Bolto, ZADI Training’s Managing Director of ZADI Training, sees that the “movement ... will play an integral part in one of the highest growth sectors in the fitness industry - promising to ‘connect a community of likeminded women’ who are inspiring, empowered and passionate.”
ZADI’s workouts have been developed in collaboration with leading Exercise Physiologist Damien Kelly using Technogym equipment and custom technology exclusive to ZADI studios.
Explaining the thinking behind the creation of the new concept, a statement from ZADI explains “fitness boutiques are disrupting the industry whereby traditional gyms are having to adapt to the changes that millennials and the younger generation are demanding.
“Connecting with a likeminded community, flexible specialised services, bespoke programs and the latest technology are just a few of their ‘requirements’.”
The statement also advises:
• Women are driving a change in the fitness industry. Training Maestro for the Australian Institute of Fitness, Nardia Norman, explains “we will see female-specific programs becoming mainstream. There’s a rise of influential female body positive professionals taking on weight loss and parts of the fitness industry that capitalise on women’s body insecurities. Together with an increase in female specific research and an empowered female consumer, we will see more programs dedicated to women’s training and health.”
• Millennials are opting out of their gym membership and services such as small boutique classes, online streaming services and Boot Camp are replacing their gym membership, according to an article published on news.com.au (New York Post), 17th October 2016.
• Boutique studios represent a larger-than-ever slice of the fitness pie - 42% of the market as of 2014, a 100% over 2013, according to the International Health, Racquet & Sportsclub Association.
• HIIT in demand. As per annual surveys from the American College of Sports Medicine (ACSM), “High intensity interval training has been a consistently high-ranking trend on the forecast in recent years, appearing in the top three since 2014.”
For more information go to www.zadi.com.au
12th March 2018 - AUSTRALIAN FITNESS INDUSTRY REVENUES TO GROW TO $2.4 BILLION BY 2022/23
22nd October 2017 - GEMBA SHARES NEW VIEWS ON FITNESS INDUSTRY RETENTION
29th March 2017 - STUDY SHOWS HIIT THE BEST EXERCISE FOR ANTI-AGEING
7th November 2016 - AUSTRALIAN INSTITUTE OF FITNESS EXPERTS ASSESS TOP FITNESS TRENDS FOR 2017
29th November 2016 - FERNWOOD FITNESS TO PARTNER MELBOURNE WOMEN’S AFL CLUB
10th November 2016 - FERNWOOD FITNESS REACHES HALFWAY POINT IN BREAST CANCER FUNDRAISING
3rd November 2016 - FITNESS AUSTRALIA CALLS ON AUSTRALIANS TO LIFT THE BAR ON STRENGTH TRAINING
24th March 2016 - ACTIVITY ENTREPRENEURS SHARE THEIR BUSINESS SECRETS
27th October 2015 - GLOBAL FITNESS CLUB REVENUES CONTINUE TO RISE
23rd June 2015 - ONE IN FOUR FITNESS CLUB MEMBERS WOULD PAY MORE FOR SINGLE-SEX GYMS
28th January 2015 - EXERCISE TONES WOMEN’S MINDS AS WELL AS THEIR BODIES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!