Latest News

Back to Latest News back

 

New Zadi studios plan to ‘disrupt’ female fitness

New Zadi studios plan to ‘disrupt’ female fitness
April 11, 2018

A new female high-intensity interval training (HIIT) fitness concept, which claims it will “disrupt the industry”, is set for its formal launch in the next month.

Set to commence operations at two studios in the Sydney suburbs of Surry Hills and Neutral Bay, ZADI describes itself as a new fitness “movement” offering members “female-specific workout programs endorsed by exercise science, 'Australian first' bespoke innovative technology and a fitness destination for strong and empowered likeminded women.”

Co-founded by Adala Bolto and Fernwood female fitness Chief Executive Diana Williams, ZADI workouts are female specific HIIT and functional combination using the most effective metabolic circuit training methods.

Bolto, ZADI Training’s Managing Director of ZADI Training, sees that the “movement ... will play an integral part in one of the highest growth sectors in the fitness industry - promising to ‘connect a community of likeminded women’ who are inspiring, empowered and passionate.”

ZADI’s workouts have been developed in collaboration with leading Exercise Physiologist Damien Kelly using Technogym equipment and custom technology exclusive to ZADI studios.

Explaining the thinking behind the creation of the new concept, a statement from ZADI explains “fitness boutiques are disrupting the industry whereby traditional gyms are having to adapt to the changes that millennials and the younger generation are demanding.

“Connecting with a likeminded community, flexible specialised services, bespoke programs and the latest technology are just a few of their ‘requirements’.”

The statement also advises:

• Women are driving a change in the fitness industry. Training Maestro for the Australian Institute of Fitness, Nardia Norman, explains “we will see female-specific programs becoming mainstream. There’s a rise of influential female body positive professionals taking on weight loss and parts of the fitness industry that capitalise on women’s body insecurities. Together with an increase in female specific research and an empowered female consumer, we will see more programs dedicated to women’s training and health.”

• Millennials are opting out of their gym membership and services such as small boutique classes, online streaming services and Boot Camp are replacing their gym membership, according to an article published on news.com.au (New York Post), 17th October 2016.

• Boutique studios represent a larger-than-ever slice of the fitness pie - 42% of the market as of 2014, a 100% over 2013, according to the International Health, Racquet & Sportsclub Association.

• HIIT in demand. As per annual surveys from the American College of Sports Medicine (ACSM), “High intensity interval training has been a consistently high-ranking trend on the forecast in recent years, appearing in the top three since 2014.”

For more information go to www.zadi.com.au

12th March 2018 - AUSTRALIAN FITNESS INDUSTRY REVENUES TO GROW TO $2.4 BILLION BY 2022/23 

10th March 2018 - GYMS AND FITNESS CENTRES AMONG AUSTRALIA’S MOST SUCCESSFUL FRANCHISE OPERATIONS

22nd October 2017 - GEMBA SHARES NEW VIEWS ON FITNESS INDUSTRY RETENTION 

27th July 2017 - SURVEY SHOWS FERNWOOD DELIVERS AUSTRALIA’S MOST SATISFIED FITNESS CLUB MEMBERS 

29th March 2017 - STUDY SHOWS HIIT THE BEST EXERCISE FOR ANTI-AGEING 

7th November 2016 - AUSTRALIAN INSTITUTE OF FITNESS EXPERTS ASSESS TOP FITNESS TRENDS FOR 2017 

29th November 2016 - FERNWOOD FITNESS TO PARTNER MELBOURNE WOMEN’S AFL CLUB

10th November 2016 - FERNWOOD FITNESS REACHES HALFWAY POINT IN BREAST CANCER FUNDRAISING

3rd November 2016 - FITNESS AUSTRALIA CALLS ON AUSTRALIANS TO LIFT THE BAR ON STRENGTH TRAINING  

24th March 2016 - ACTIVITY ENTREPRENEURS SHARE THEIR BUSINESS SECRETS

27th October 2015 - GLOBAL FITNESS CLUB REVENUES CONTINUE TO RISE  

23rd June 2015 - ONE IN FOUR FITNESS CLUB MEMBERS WOULD PAY MORE FOR SINGLE-SEX GYMS

28th January 2015 - EXERCISE TONES WOMEN’S MINDS AS WELL AS THEIR BODIES 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business