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New Women in Fitness Association attracts global interest

New Women in Fitness Association attracts global interest
December 21, 2017

Just over six months after its launch, the Women in Fitness Association (WIFA) is attracting interest and membership from female fitness professionals from around the world.

Launched in May, the US-based non-profit organisation was created with the vision of establishing a platform to prepare and develop more women to be in leadership roles in the fitness industry by championing women to achieve their career aspirations, and share their success through collaboration.

WIFA founded, fitness industry leader and consultant Lindsey Rainwater (pictured below), explains “the role of women in the fitness industry is going to grow significantly in the coming years, as customers and business owners, additionally from the C-suite to the board room.

“As a professional in the industry and with relationships with many outstanding women who are serving and making a larger and positive impact, I realised the need to create a platform to discuss issues, initiatives, and what matters to women from our perspective.

“The vision of our association is that every woman can find her place, make huge contributions and rise to her fullest potential.”

The goal of WIFA is to create a culture where young women entering the industry can obtain mentorship and where seasoned veterans can positively impact their peers and encourage them to take on more senior leadership roles.

WIFA offers quarterly virtual meetings, annual live events and ‘crowd source’ topics so members can contribute their voice. Topics currently up for consideration include Women in Leadership, Dress and Unspoken Expectations, Group Fitness Pay, Roles Inside the Club, Mothers and Careers, How to Negotiate Pay, and Starting Your Own Business.

WIFA’s Board of Directors includes Australian Kristen Green, Executive General of Aquafit in Campbelltown, NSW; along with international Directors Sarah Pellegrino of ABC Financial (USA); Maureen O’Rourke, Chief Financial Officer of Vertimax and EcoFit Networks (USA); Brandi Bergeron, Co-founder of Moon Mission Media (USA);  Debra Siena, President of Midtown Health (USA); Sara Kooperman, Chief Executive of SCW Fitness Education (USA); and Maureen Hagan of the Canadian Fitness Professionals Inc. and GoodLife Fitness (Canada).

Commenting on her involvement, O’Rourke stated “the Women in Fitness Association is not just about bringing women together to share ideas in the fitness industry - although this is a huge piece of it, but it is more about women being influencers in this space where they can truly help each other be successful in all aspects of their lives.

“As one of my favourite quotes says, ‘A rising tide lifts all boats’.”

For more information go to www.womeninfitness.org

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