The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
New tourism website and visitor app to guide global travellers to Queensland
Tourism and Events Queensland (TEQ) has unveiled a new look for Queensland’s official tourism website, with a linked visitor app providing global travellers with enhanced access to destinations across the state.
Announcing the relaunch of Queensland.com, TEQ Chief Executive Leanne Coddington explained that the website generates more than 3.7 million visits a year and is the ‘front door’ for travellers considering a trip to the state.
Coddington stated “digital technology is a key element in how visitors plan and book a holiday with travellers sourcing and sharing information on the move in new and exciting ways.
“As well as providing information in eight languages, the redeveloped website is visually-engaging, destination-focused, can be viewed on different devices and delivers a more personalised visitor experience.
“The site also connects to Queensland’s social media channels such as Facebook, Instagram and Twitter, allowing visitors to contribute and share information using the hashtag #thisisqueensland.
“The digital tourism landscape has changed dramatically since the current version of the website was built in 2006, with 35% of all travellers now accessing Queensland.com via a mobile or tablet device.”
Coddington said the website was complemented by the new This is Queensland mobile application, adding “the app takes users through the five stages of a holiday: dreaming, planning, booking, experiencing and sharing.
“During a visit, leading-edge beacon technology, which instantly identifies a visitor’s location, provides tailored destination information.
“The app also prompts holidaymakers to share information about their experiences on social media.”
Coddington said the organisation had a strong focus on innovation and digital marketing with around 1.2 million highly-engaged Facebook fans, 120,000 Instagram, 74,000 Twitter followers and 80,000 unique visitors each month to the Queensland.com/blog.
She concluded “the new Queensland.com and smartphone application will play key roles in both the decision-making process and guiding visitors with travel tips while in Queensland.
“Our aim is to better connect visitors with destinations and convert visitors to the website into visitors to Queensland’s destinations.”
“(This) announcement signals the latest phase in TEQ’s approach to grow Queensland tourism’s digital presence and follows the release of Chinese traveller, visitor information centre (VIC) and iPad apps in 2013.”
8th December 2014 - DIFFERING VIEWS ON QUEENSLAND’S TOURISM PERFORMANCE
24th June 2014 - QUEENSLAND GOVERNMENT FUNDS TO BOOST REGIONAL TOURISM
22nd November 2013 - READY, SET, GO! MOBILE APP HELPS TOURISM BUSINESSES PREPARE FOR THE UNFORESEEN
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutionsread more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!