Latest News

Back to Latest News back

 

New strategy to stimulate tourism to Regional Victoria

New strategy to stimulate tourism to Regional Victoria
December 10, 2013

A new Regional Tourism Strategy aims to stimulate tourism in regional areas in Victoria and ensure that regional Victoria will share the economic benefits of the growing tourism market.

Released by Victorian Minister for Tourism Louise Asher, Victoria's Regional Tourism Strategy 2013/2016 will be implemented by Tourism Victoria in partnership with Regional Tourism Boards, Local Government, industry and other stakeholders.

The strategy has five overarching policy areas: marketing, digital excellence, major events and business events, investment attraction and infrastructure support, and industry development.

Launching the strategy, Minister Asher said that it sets out the Victorian Government's vision for Victoria to be a leading tourism and events destination in the Asia Pacific Region and for tourism to be a significant contributor to the Victorian economy.

Minister Asher stated "the ... Government is committed to ensuring that regional Victoria continues to share in the benefits of tourism growth across Victoria.

"Tourism is a major contributor to Victoria's regional economies, is worth $10.9 billion to regional Victoria and employs almost 110,000 people."

Up to the year 2020, international tourism is expected to contribute approximately 70% of Victoria's growth of overnight visitor stays.

However, although domestic tourism will continue to be the lifeblood of local tourism industries Minister Asher said the challenge for regional Victoria is to capture a greater share of the rapidly growing international tourism market.

She added "this strategy provides the foundation for regional areas to benefit from the growth of tourism into Victoria from overseas and includes a range of experiences that satisfy the aspirations and cultural interests of visitors from growth economies."

The Minister said the strategy also has a focus on encouraging Victorians to travel within the state, an increased emphasis on digital marketing and highlights the need to work with Regional Tourism Boards to increase visitor numbers.

The strategy has been welcomed for providing a framework for industry development by the Tourism & Transport Forum (TTF), whose Chief Executive Ken Morrison stated "tourism is a major economic driver in regional areas, delivering job and business opportunities in every part of Victoria.

"We are pleased to note that identifying investment priorities is also part of the strategy, as improving existing destinations and building new tourism infrastructure is critically important to driving regional tourism and growing the visitor economy and we look forward to commitments from the Victorian government on funding for tourism investment in the 2014/15 Budget.

"It's critical that the strategy also addresses regional Victoria's dependence on traditional markets and the challenges of growing international dispersal by making destinations outside Melbourne more accessible, attractive and relevant for Asian visitors."

Details of Victoria's Regional Tourism Strategy 2013-2016 are available at www.tourism.vic.gov.au/about/strategies-and-publications.html

Images: Lakes Entrance (top) and Kryal Castle, Ballarat (below).

1st December 2013 - NEW STRATEGY TO BOOST ABORIGINAL TOURISM IN VICTORIA

24th July 2013 - VICTORIA’S 2020 TOURISM STRATEGY LAUNCHED AT NATIONAL TOURISM AND EVENTS EXCELLENCE CONFERENCE

29th October 2013 - TOURISM VITAL TO AUSTRALIAN ECONOMY

22nd August 2013 - CONSERVATION AND TOURISM NOT MUTUALLY EXCLUSIVE IN VICTORIA’S NATIONAL PARKS

22nd June 2013 - GOVERNMENTS TO FACE BACKLASH OVER EXPLOITATION OF NATIONAL PARKS 

19th April 2013 - NEW CAMPAIGN TO BOOST TOURISM IN REGIONAL VICTORIA

6th March 2013 - KRYAL CASTLE LOWERS ITS DRAWBRIDGE 

11th April 2011 - GREAT OCEAN ROAD EARNS A SPOT ON NATIONAL HERITAGE LIST

11th August 2008 - LANDMARK AGREEMENT TO RESPECT OUR CULTURE 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business