Latest News

Back to Latest News back

 

New strategy to boost Aboriginal tourism in Victoria

New strategy to boost Aboriginal tourism in Victoria
December 1, 2013

Aiming to grow Victoria's share of Australia's Aboriginal tourism market, which attracts 703,000 visitors annually, the Victorian Government has launched its Aboriginal Tourism Development Strategy 2013-2023.

The strategy outlines a plan to facilitate the growth of Victoria's Aboriginal tourism industry, by providing a vision to showcase the quality, diversity and accessibility of the state's Aboriginal tourism product to a global audience.

Launching the plan, Victorian Minister for Tourism and Major Events Louise Asher, said the strategy, which has been developed following consultation with the state's Aboriginal tourism industry and key stakeholders, advocated a collaborative approach that maximises opportunities for local tourism operators and offers products that appeal to international and domestic visitors.

Victoria's Aboriginal Tourism Development Strategy 2013-2023 outlines the following key directions:

1. Position Melbourne as the destination recognised as having a suite of authentic, in depth and accessible Aboriginal experiences;

2. Develop and promote regional Victorian Aboriginal tourism;

3. Develop and grow the industry capabilities of Aboriginal tourism businesses; and

4. Market and distribute Aboriginal product and experiences to a global audience.

Minister Asher explained "the strategy contains actions to realise the potential of Victoria's distinctive suite of Aboriginal cultural experiences, which include Worn Gundidj Visitor Centre at Tower Hill Wildlife Reserve on the Great Ocean Road; the Aboriginal Heritage Walk at Royal Botanic Gardens, Melbourne; and the recently opened First Peoples exhibition at Melbourne Museum, which celebrates the diversity, continuity, strength and vitality of Victoria's Aboriginal people."

Minister Asher said the focus on Melbourne as the gateway to regional Victoria was an essential part of promoting the state's Aboriginal tourism product adding that the strategy will help to realise Victoria's full potential as a destination of choice for Aboriginal tourism.

Victoria's Aboriginal Tourism Development Strategy 2013 - 2023 can be downloaded at www.tourism.vic.gov.au/aboriginal-tourism

24th July 2013 - VICTORIA’S 2020 TOURISM STRATEGY LAUNCHED AT NATIONAL TOURISM AND EVENTS EXCELLENCE CONFERENCE

22nd June 2013 - GOVERNMENTS TO FACE BACKLASH OVER EXPLOITATION OF NATIONAL PARKS

10th May 2013 - VICTORIAN GOVERNMENT COMMITS $24 MILLION FOR TOURISM

19th April 2013 - NEW CAMPAIGN TO BOOST TOURISM IN REGIONAL VICTORIA 

9th March 2012 - TARONGA LAUNCHES NURA DIYA ABORIGINAL WILDLIFE EXPERIENCE 

11th April 2011 - GREAT OCEAN ROAD EARNS A SPOT ON NATIONAL HERITAGE LIST

11th August 2008 - LANDMARK AGREEMENT TO RESPECT OUR CULTURE 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business