We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
New research reveals global cities’ readiness for tourism growth
A new global index report from World Travel & Tourism Council (WTTC) and JLL, has assessed the preparedness of 50 cities for future tourism growth.
Acknowledging the challenges that accompany tourism growth, WTTC began thought leadership on destination management in 2017 with its ‘Managing Overcrowding in Tourism Destinations’ report alongside McKinsey & Company.
Now its new research with JLL advances the agenda once more by addressing what makes a city ready for tourism growth.
With tourism an essential industry - that contributes 10.4% to global GDP and which has been responsible for the creation of one in five new jobs over the last five years - cities and city tourism drive both country and sector growth on a significant scale.
WTTC advise that “cities are global hubs accelerating business, innovation and job creation all around the world.
“Today, over half (55%) of the of the world’s population lives in urban areas and this proportion is expected to rise to 68% by 2050. Forecasts show that urbanisation and population growth could add another 2.5 billion people to urban areas by 2050.”
Five typologies were defined on the basis of the level of readiness: dawning developers; emerging Performers; balanced dynamics; mature Performers and managing momentum.
Highlights and Key Findings from the research include:
‘Emerging Performers’ and ‘Dawning Developers’
• Cities in these categories tend to be in emerging countries, with a lower level of urban readiness. To improve their readiness, efforts should be focused on developing and enhancing urban infrastructure such as airport connectivity, accommodation stock and addressing environmental issues such as waste and water quality.
Examples include Bogota, Cairo, Delhi and Istanbul.
‘Mature Performers’ and ‘Balanced Dynamics’
• These represent cities with an established urban readiness and tourism infrastructure, but which are not yet seeing many overt signs of tourism pressure in the comparable data. Based on findings of the research, cities in these two categories are in the most favourable and ready position to manage the current levels of growth.
Examples include New York, London, Auckland, Berlin (mature) and Singapore, Beijing, Osaka and Hong Kong (balanced).
• European and North American cities such as Amsterdam, Barcelona, and San Francisco occupy the whole ‘Managing Momentum’ category. These cities have, in recent years, seen high tourism growth momentum but at the same time have either experienced tourism pressures or are at the risk of facing potential issues.
Commenting on the findings, WTTC President and Chief Executive, Gloria Guevara stated “we are delighted to launch ‘Destination 2030’, our first comprehensive assessment of cities’ readiness for tourism growth, through the development of a unique methodology to evaluate and deliver on solutions to foster sustainable growth in tourism activity.
“Tourism authorities in many major cities around the world are working incredibly hard to prepare for the future. However, for a city to truly thrive and for travel and tourism to develop in a sustainable manner, city planning authorities, developers, investors, legislators and community groups, need to understand how prepared the city is for future expected growth in tourism and the resulting challenges and opportunities it may face.”
JLL Executive Vice President, Dan Fenton added “whether a city is looking to bolster its travel and tourism industry or manage growth, the approach needs to be strategic, purposeful and comprehensive.
“By considering all components that make up a city’s character, policies that achieve the best possible results for business leaders, community members and visitors can be put into place.”
To see the full report and to further understand how cities around the world are responding to these growing pressures go to wttc.org/Destination2030
Images: Singapore's Clarke Quay (top), India's capital of New Delhi (middle) and WTTC President and Chief Executive, Gloria Guevara (below).
5th June 2019 - Byron Bay named among world’s worst locations for overtourism
10th April 2019 - WTTC launches tourism best practices toolkit to inform governments
8th April 2019 - WTTC recognises sustainable tourism excellence with 2019 Awards
17th March 2019 - Rise of wellness holidays an antidote to overtourism
2nd February 2019 - World Tourism Association launched to combat overtourism
12th December 2018 - WTTC highlights role of tourism in attaining a carbon neutral world by 2050
21st November 2018 - New UNWTO Report helps cities manage impacts of ‘overtourism’
3rd October 2018 - Overtourism leads to indefinite closure of iconic Thai bay
14th August 2018 - WTTC research shows tourism generated 18% of New Zealand’s GDP in 2017
26th April 2018 - WTTC and UN Climate Change in new partnership to tackle global warming
3rd February 2018 - Tourism to generate 2.4 million new jobs in Indonesia
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!