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New Maruia Hot Springs resort owners look to expand in international wellness market

New Maruia Hot Springs resort owners look to expand in international wellness market
March 9, 2016

The new owners of the Maruia Hot Springs mountain eco-retreat have committed to undertake major redevelopment works to the spa resort in order for it to become a destination of choice in the fast growing international wellness market.

James White – a hot springs research and development consultant – the new Managing Director of Maruia Hot Springs has promised a world-class bathing and wellbeing attraction, as well as a “total renewal of the Southern Alps bathing experience which fits harmoniously into the surrounding mountains.”

White, along his partner Kim Hamilton and Australian investment backer Charles Davidson, have started a makeover of the former Japanese-style bath house, which will operate as Maruia Hot Springs.

The new owners, who purchased the resort in December last year, plan an extensive renovation and expansion of the open-air hot pools that will, according to White, help Maruia Hot Springs “become the blissful New Zealand nature escape that it should be – one which embraces traditional and contemporary hot springs features.”

The improvements include rejuvenating the former bath house into two communal indoor bathing experiences while other soon-to-be-added facilities include thermal massaging showers, heated stone beds, new changing facilities, relaxation lounges, a sauna, steamroom and more indoor relaxation experiences.

Other upgrades included revitalising the café, painting buildings, extensive tidying of the grounds, a new website to allow customers to conveniently book online as well as employing local staff members.

Co-investor Charles Davidson is the founder and Chief Executive of Victoria’s Peninsula Hot Springs and sits on the board of the Australasian Spa and Wellness Association with White.

Davidson and White have travelled extensively together, gleaning ideas and inspiration from geothermal springs around the world.

Commenting on the plans for Maruia Hot Springs, Tourism New Zealand General Manager Tony Saunders stated “it’s great to see another option for geothermal hot springs in the Canterbury Region.

“We know that Australian visitors find hot springs appealing, and adding an alpine element makes it a very unique experience. Given the growing trend towards relaxing and rejuvenating holidays, we'd expect participation in this experience to be high.”

Maruia Hot Springs, which has been operating since the early 1900s offers outdoor and indoor bathing pools which are fed from a natural 56 degree Celsius (133 degrees Fahrenheit) mineral spring.

The resort also generates its electricity from its own hydro-power station.

Maruia Springs is located on State Highway 7, Lewis Pass Maruia Springs, South Island, New Zealand.

22nd January 2016 - PENINSULA HOT SPRINGS PLANS POOLS AND ACCOMMODATION EXPANSION

31st August 2015 - HANMER SPRINGS UNVEILS PLANS FOR EUROPEAN-STYLE LUXURY DAY SPA

22nd May 2015 - NEW ZEALAND BUDGET BACKS TOURISM VENTURES

11th October 2011 - KEY FACTORS FOR SUCCESSFUL AND SUSTAINABLE SMALL TOURISM DESTINATIONS


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