ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
New marketing campaign promotes regional Victoria
A new marketing campaign from Visit Victoria is to encourage tourists to visit regional Victoria.
Marking the first phase of a long-term strategy to rebuild Melburnians’ emotional connection with regional Victoria and increase short-breaks into the regions, the ‘Victoria have a Wander’ (#wandervictoria) campaign promotes the simple pleasures of wandering through the diverse, natural settings in regional Victoria providing an antidote to the ‘always on’ nature of urban life.
Including a new broadcast ad and wandervictoria.com website, the fully integrated campaign will be implemented across television, cinema, digital and social media channels in metro Melbourne and border towns.
Wander Victoria will showcase regional Victoria's natural landscapes and encourage Victorians to discover, or rediscover, historic towns and villages, local food and wine, arts and culture, spa and wellbeing and festivals and events.
The intrastate market (Melbourne and Victoria) is the largest source market of visitors to regional Victoria contributing 81% of overnight visitors (11.3 million) and $3.5 billion to the visitor economy. This market has been experiencing a long-term decline driven by competing destinations and changes in lifestyle behaviour.
The Victorian Government has invested $3 million into the campaign in the 2015/16 financial year, with more bids in train to increase investment into Visit Victoria’s long-term strategy to grow intrastate visitation.
The launch marks the first chapter in the campaign, which will reveal more stunning backdrops and storylines as it continues.
Each of Victoria’s 11 regions features in the campaign and Regional Tourism Boards have pledged their support with co-op marketing investment.
Launching the campaign, Victorian Minister for Tourism and Major Events John Eren stated “we want to remind Melburnians that there are a wealth of truly magical experiences right on our doorstep. Wander Victoria will sell our state's strengths like never before."
The Victoria Tourism Industry Council (VTIC) has praised the Victorian Government on key progress in its efforts to grow Victoria’s reputation as a leading destination for tourism and events.
VTIC acting Chief Executive Erin Joyce stated “VTIC has been heartened by the commitment the government has shown towards the tourism industry through a range of announcements in recent weeks and we look forward to even more action in the near future.
“Projects such as the new Melbourne Cricket Ground Roof Walk and Buzz Line Fly experiences are also welcome additions, according to Joyce.
“It is encouraging to see these projects as a start to the activation of a critical pipeline of tourism infrastructure projects for the state.”
Visit Victoria was formed in late 2015, as Victoria’s tourism and events company, responsible for marketing to visitors from within the State, across Australia and around the world and attracting more sporting, cultural and business events.
Images (from top): The Wander Victoria campaigh, Victorian Minister for Tourism and Major Events John Eren launches the campaign (image courtesy SDP Media), and the campaign includes imajery of the dunes at the Croajingalong National Park.
18th February 2016 - PLAN TO ADD ZIPLINE AND ROOF WALK ATTRACTION AT THE MCG
6th February 2016 - SOVEREIGN HILL BALLARAT NAMED AUSTRALIA’S TOP TOURIST ATTRACTION
13th August 2015 - NEW AGENCY LAUNCHED FOR VICTORIAN TOURISM AND MAJOR EVENTS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!