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New heights for Australian Grand Prix attendance

March 20, 2012
The Australian Formula 1 Grand Prix is reporting one of its most successful events ever, with its highest four day estimated attendance since 2005.
With estimated attendance for the final day of the Grand Prix at 114,900, the Australian Grand Prix Corporation (AGPC) is reporting increased sponsorship revenue along with strong merchandise and catering sales.
The success comes inspite of the departure of two major sponsors, VicRoads and TAC, as the Grand Prix increaed its overall number of sponsorship partners to 41.
AGPC Commercial Sales Mamager Jeremy Kann explained that merchandise and catering sales at this year's event would be around 20% higher than last year, while the four day estimated attendance figure of 313,700 was up from 298,000 in 2011.
AGPC Chief Executive Andrew Westacott explained that the event used a range of upgradable ticket concepts to drive revenue and attendance, stating "general admission patrons could pay a premium on their ticket and receive A-grade viewing at turn 15 (including) bean bags, deck chairs and their own bar. There was another upgrade to go and see the FlowRider (at Melbourne Sport and Aquatic Centre).
"That's what drove attendance and it was the best we've had since 2005."

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