As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
New global tourism body to market ‘Brand Dubai’
Dubai's ruler HH Sheikh Mohammed bin Rashid Al Maktoum has set up a new tourism body which will establish offices in key cities around the world to market 'Brand Dubai' and boost inbound tourism.
At the end of January, Sheikh Mohammed bin Rashid Al Maktoum issued a new law establishing a new body, Dubai Corporation for Tourism and Commerce Marketing (DCTCM).
The corporation will be an affiliate of the Department of Tourism and Commerce Marketing (DTCM) and will take direct responsibility for the marketing and promotion of the Emirate of Dubai.
According to a statement by the Dubai state news agency, this will include "responsibility for promoting the Dubai brand" and it "will establish and operate representative offices in key markets around the world, taking responsibility for the commercial marketing of the Emirate and its tourist facilities, resorts, products and services through advertising, event organisation, festivals, exhibitions, entertainment and commercial shows, social media, digital marketing and other means of communications."
DTCM Director General Helal Saeed Almarri explained "the establishment of the new Dubai Corporation for Tourism and Commerce Marketing by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, will ensure that there is an entity dedicated to working with private and public sector entities to market and promote Dubai's position as a leading international city around the world.
"In the lead up to 2020, there is a need for us to continue to develop and enhance our tourism and trade marketing and compete as peers with the world's leading global cities. The creation of the Corporation and the focus it will provide to the marketing and promotion of Dubai will enhance coordination of activities and help to amplify our efforts to promote the strengths and diversity of our city globally."
Dubai authorities are aiming to attract 20 million visitors a year by 2020 as part of targets set out in the DTCM's Tourism Vision 2020.
In light of Dubai's successful bid to host the World Expo 2020 last year, officials expect this figure to rise to 25 million in the 12 months between October 2020 and April 2021.
For more information go to www.dubaitourism.ae/
4th December 2013 - AFTER EXPO 2020, DUBAI CONSIDERS 2024 OLYMPICS BID
2nd December 2013 - DUBAI TO HOST 2020 WORLD EXPO TRADE CONVENTION
4th August 2011 - DUBAI TARGETS 2024 OLYMPIC GAMES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…read more
Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of treadmills,…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!