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New branding for International Quadratics

New branding for International Quadratics
February 8, 2016

Leading commercial and domestic pool distribution network International Quadratics (IQ) and Pierce Pool Supplies have launched a new look for their services.

Commencing with a redesigned website, the branding aims to underline the family company’s high end product and service standard offering backed by a distribution network made up of the industry’s most professional and customer caring businesses.

IQ’s business has grown from the original beginnings of manufacturing pool cleaning products and chemicals to now operating in three divisions.

• Swimming Pool and Spa Chemicals: Manufacturing and supply of a full range of quality chemicals.
• Commercial Equipment: Offering over 5,000 different product lines for the commercial pool sector, catering for inside the pool and plant room as well as around the pool deck.
• Theralux: A mineral pool bathing system for the residential pool offering high quality and environmentally friendly equipment.

This is all supplemented with continual product development that allows its customers to find efficiencies and revenue growth.

Announcing the rebranding, IQ Marketing Director Eddie Lloyd commented “with IQ turning 40 this year, some might think it’s a mid-life crisis with all this change, but the honest truth is that the company has never felt as fit and rearing to go.

“Our brand was simply overdue to catch up with who we are and what we represent (so) the first thing (clients) will notice is a lot more colour and vibrancy.

“I think it depicts the company well, how we view the industry and the attitude we place in the work we do.”

In undertaking the rebranding, Lloyd explains that the “(IQ team) chatted amongst ourselves for some time and found that no matter what area of the business the common ground between all our customers, be it commercial or domestic, was that the end product always revolved around community, fun, leisure, play, safety, exercise and relaxation.

“I’m confident that our new look is back in line with our professional offering and our vision of continual support, loyalty and reward for our customers.”

With a combined history of over 150 years, IQ (established in 1976) and Pierce Pool Supplies (established in 1898 as A H Pierce) have been leading the industry in quality pool and spa products and high end service standards. It is this commitment that has enabled the family owned company to become the first choice for swimming pool professionals.

IQ has national representation through a distribution network of the industry’s most experienced professionals, which ensures care of product and reinforces their commitment to local area support and training.

For more information go to the new look website at

IQ Distributors

Aquatic Elements
T: 07 534 3136

T: 03 9792 0088

Western Australia
Austral Pool Solutions
T: 08 9240 5600

South Australia
Aquatune (Chemicals Only) 
T: 08 8224 0344

South Australia
Australia Life Saving Supplies (Commercial Only) 
T: 0405 536 291

South Australia
Pool Resources South Australia (Chemicals Only) 
T: 08 8359 4448



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