Latest News

Back to Latest News back

 

NBL Appoints ‘And 1’ as Official Apparel Partner

May 13, 2010
In the first major step towards the relaunch of the National Basketball League's official licensed merchandise program, Basketball Australia has announced the appointment of internationally recognised basketball brand And 1 as the Official Apparel Supply Partner of the NBL and its teams.
In a four-year agreement with And 1âs Australian distributor, Basketball Australia has assigned the exclusive apparel supply rights for the NBL and its nine clubs to Fiddes Enterprises (Aust.) Pty. Ltd.
Aaron Flanagan, the NBLâs General Manager of Sales and Marketing, said And 1 was the perfect fit with the NBL brand, stating "we went through an exhaustive process to identify the best possible partner for our apparel program.
âFollowing the successful relaunch of the NBL last year, the securing of the free-to-air partnership with Network Ten and the re-entry of the Sydney Kings into the league for 2010, the opportunity to develop an industry wide apparel partnership was another significant step forward in rebuilding the equity and confidence in the NBL brand. After reviewing submissions from the major players in sports apparel, it became clear that And 1 was the right choice for the NBL."
Flanagan said the deal signalled the commencement of the NBLâs strategic move back into licensed merchandise.
âWhat was clearly highlighted through this process was that there is a real enthusiasm and appetite for the NBL and basketball generally. And 1 is an incredibly strong global basketball brand with solid relationships in the key retail channels. The opportunity to see NBL Teamwear back on the racks in the major sport retail chains next year is great news for our fans.�?
Peter Fiddes, Chief Executive of Fiddes Enterprises, who was one of the NBLâs original apparel licensees in the early days of the league, said it was clear that the NBL was starting to regain momentum and the time was right to get back involved, explaining "weâve watched with interest as Basketball Australia has undergone the reform process to get the NBL back to where it is today.
âThe steps that have been taken to consolidate the league and unify the clubs convinced us that it was time for us to renew our relationship with the NBL. The very fact that this agreement covers every NBL team is testament to the fact that the new governance structure BA has put in place has positioned the NBL to effectively tap into the true potential of the sport of basketball in this country. We couldnât be happier to be back on board.�?
As the Official Licensed Apparel Partner to the NBL, And1 will supply every NBL team with their on-court and off-court teamwear and will invest significantly into the marketing program to support the licensed range in retail.
The financial terms of the agreement were not disclosed.

http://www.AND1.com

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business