Myzone establishes global industry advisory group

January 27, 2025

Jay Worthy, Global Chief Executive at Myzone, the leading heart rate monitoring fitness wearable brand, has assembled a global industry advisory group to provide the business with strategic insights on the trends and behaviours driving the global health and fitness industry and the evolving landscape for wearables.

The advisory group, consisting of 12 highly-experienced and globally-renowned health and fitness professionals, will act as a think tank, enhancing Myzone’s ability to remain a leader in connecting the world through movement, and driving positive health outcomes. Its members have been selected by the Myzone leadership team to ensure a diversity of expertise and perspectives, extending the company’s knowledge pool, helping to position Myzone for continued growth.

Worthy enthused “I am incredibly excited to bring these brilliant minds around a table to really understand and capitalise on the latest trends and technologies shaping the future of fitness, health and wellness. The collective talent is immense, and I am confident that together we can develop a truly integrated digital ecosystem that drives member loyalty for gym operators and enhances the lives of millions of people around the world.”

Heading up the advisory group is David Stalker, who has played a pivotal role in Myzone’s success, most recently serving as interim Group Chief Executive. Stalker now transitions into the role of Chair of the advisory group.

The advisory group will influence a range of diverse areas including product development opportunities, regulatory responsibilities, evolving consumer behaviours, digital and tech developments and global health trends.

The full advisory group is as follows:

• David Stalker, Chair
• Mike Leveque, EVP Acquisitions, The Bay Company
• Mike Rucker, CDO, Active Wellness
• Josh Rider, President and Chief Operating Officer, YouFit Gyms
• Gretchen Collins, Director of Fitness, East Bank Club
• Adam Zeitsiff, Chief Executive, Dominque Dawes Academy
• Luke Andrus Chief Executive, Anytime Fitness Multi-Unit Franchisee
• Cat Kom, founder and CCO Studio Sweat onDemand
• Michelle Dand, Head of Fitness Product and Programming, David Lloyd Leisure
• John Gamble, Board Advisor, Fitness First Middle East
• Hazel Geary, Chief Executive, The Wave, Bristol
• Steven Ward, Chief Transformation Officer, GO Fit, Spain

Stalker added “as consumer interest in self-managed, data-backed insights for health and wellbeing continues to rise, and as individuals seek connection and community, the potential for wearable technology is only going to grow.

“Myzone is already supporting millions of people globally to stay active through its network of gym partners. However, we recognise there is still huge latent potential that we are keen to explore and bring to life. The advisory group will be instrumental in achieving this and I look forward to working with this incredible group of fellow Myzone Hall of Famers.”

For more information about Myzone

21st January 2025 - Myzone announces key appointments to its global leadership team

11th December 2024 - Myzone appoints Tom Davies as Global Marketing Director

19th September 2024 - Myzone appoints Vahid B. Zadeh as Chief Technology Officer

19th July 2024 - Myzone launches its first Olympics-themed challenge

27th June 2024 - Myzone spotlights its global efforts in championing physical activity policies

11th April 2024 - Myzone appoints Jay Worthy as Group Chief Executive

11th March 2024 - MZ-Open launched to enable gym users access to all existing Myzone powered training zones

4th December 2023 - Myzone spotlights its client engagement offerings at Dubai Active fitness and wellness expo

2nd October 2023 - Myzone announces Chief Executive transition

29th June 2023 - Superyacht Fitness and Myzone partner to improve physical and mental health of crew members

2nd June 2023 - Myzone welcomes former Nike brand leader Kerry Williams as new Chief Marketing Officer

1st June 2023 - Myzone Premium adds features to give more people more ways to get physically active

3rd October 2022 - Myzone ventures into the metaverse to encourage more people to get active

30th June 2022 - Myzone continues to reward people for moving by adding 10 years of status badges

23rd June 2022 - Partnership announced between Myzone and FITBENCH

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