AusLeisure

Mushroom Group, Australia’s largest independent music and entertainment company, has unveiled a new talent management and partnerships agency named Mushroom Connect.

Founded by Mushroom Group Chief Executive Matt Gudinski, the new arm consolidates Mushroom’s expansion into representing influencer talent, alongside musicians, comedians and television personalities offering specialist talent management services, influencer marketing and artist representation to, according to a company statement, “deliver authentic digital collaborations.”

Headed by Director Kirsty Kassabis, the team’s portfolio includes partnerships with Disney, Google, Netflix, Maybelline, Kathmandu, Paramount, Amazon, McDonalds, Jetstar and Swisse. It also manages talent including creators, Luke and Sassy Scott, Inspired Unemployed’s Dom Littrich, comedian 100 Percent That Tim, food blogger Bites with Lily, as well as offering commercial partnerships with artist such as DMA’S, Vera Blue, and First Nations hip hop group 3%, alongside numerous other top-tier musical artists.

Mushroom Connect will also interlock with the group’s raft of specialist companies, Mushroom Creative House, Mushroom Events, Mushroom Management, Mushroom Studios, and MG Live.

The new agency has also become a member of the Australian Influencer Marketing Council (AiMCO).

Image: Kirsty Kassabis and Patrick Whitnall.

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