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MSL agrees multi-year POS agreement for Perth’s RAC Arena

MSL agrees multi-year POS agreement for Perth’s RAC Arena
September 21, 2020

Technology provider MSL Solutions Limited has announced that is has signed a multi-year contract with ASM Global to provide its integrated point of sale (POS) and transaction management platform to RAC Arena.

The contract will see MSL implement a platform which integrates marketing leading software from SwiftPOS, with MSL’s mobile POS solution, with more than 100 fixed terminals and 60 mobile tablet devices to be installed to extend RAC Arena's POS capabilities across the entire venue, including its corporate suites.

Set to enhance guest engagement at the Arena and deliver a superior customer experience for all its guests, the contract generates majority upfront revenue for MSL, along with associated subscriptions over the initial five-year term.

Announcing the agreement, MSL Solutions Chief Executive, Pat Howard stated “we are delighted to have been selected by ASM Global and Venues West through a competitive tender process to modernise RAC Arena's POS solutions.

“We view this contract win as strategically significant, building on our existing relationships with ASM Global which extend across the Brisbane Entertainment Centre, the Sydney International Convention Centre, the Newcastle Exhibition & Convention Centre and Te Pae’ Christchurch Convention Centre in New Zealand.

“Our platform provides venues with total integration from back office to member and patron facing solutions to meet the full needs of the business. We believe, we are the only company that can deliver a seamless SwiftPOS experience through a mobile web browser, which means less friction between apps and hardware, more efficiency for venue staff and a better experience for guests.

“Although we are starting with RAC Arena by delivering our core POS solution into the venue, we see potential to expand this relationship to encompass our higher-value venue solutions, including in-seat ordering, self-serve kiosks and business intelligence. We expect all of these services to become increasingly relevant across our target markets as the post-COVID paradigm forces venue operators to adapt.”

Looking forward to the installation, Jamie Abraham, ASM Global’s RAC Arena IT Manager, added “we look forward to having MSL help ASM Global take a huge step forward in bringing a world class POS solution to RAC Arena. We were pleased to select MSL based on the comprehensive functionality of their platform, underlying robustness of the core POS engine, integration expertise and the MSL proprietary mobile offering.

“Deepening our relationship with MSL helps ASM Global to standardise our solutions across our venue footprint, and we look forward to continuing our long and successful partnership.”

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.

Image: Perth Fed Cup 2019 at RAC Arena

Related Articles

24th August 2020 - MI and WeTrack partner to enhance event delivery

2nd July 2020 - RAC Arena reopens with exhibition netball game in front of a crowd

27th June 2020 - ASM Global releases operational plans for the reopening of its arenas, stadia, theatres and convention centres

18th May 2020 - MPower MSL announces partnership with EPOS and mobile payment software supplier Kappture

30th April 2020 - ASM Global to launch environmental hygiene program

3rd April 2020 - Former ASM Global executive voted on to Brisbane City Council

4th December 2019 - Independent Liquor Group partners with MPower MSL to deliver Point of Sale technology choices

28th October 2019 - Billboard reports strong performance by ASM Global’s Australian arenas

26th October 2019 - ASM Global unveils international leadership team

8th October 2019 - ASM Global appoints new General Manager at the Newcastle Entertainment Centre

3rd October 2019 - New ASM Global expands operations in Australia

1st October 2019 - AEG Facilities and SMG complete merger to become ASM Global

16th September 2019 - Facility manager AEG Ogden transitions to ASM Global (Asia Pacific) brand

3rd September 2019 - New MPower MSL Chief Executive appointed to lead growth strategy

16th May 2019 - Cricket Australia Chairman Earl Eddings joins MPOWER MSL Board

11th February 2019 - AEG Ogden Chairman Harvey Lister excited at being part of new ASM Global venues business

11th December 2018 - MSL acknowledged among fastest growing companies in Asia Pacific

20th August 2018 - RAC secures Perth Arena naming rights

20th June 2018 - Perth Arena naming rights set to be sold

12th June 2018 - MPower MSL looks to Arabian Gulf expansion

25th November 2017 - Perth Arena welcomes 3.2 million patrons in five years

1st November 2017 - Perth Arena to host UFC championship fight event

30th October 2017 - Murdoch University announced as new Founding Partner at Perth Arena

7th August 2017 - Bankwest and Perth Arena form new partnership

10th May 2017 - MSL Solutions attains Australian Stock Exchange listing

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