Latest News

Back to Latest News back

 

Movie World and Sea World win IAAPA ‘Brass Ring’ merchandise awards

Movie World and Sea World win IAAPA ‘Brass Ring’ merchandise awards
November 19, 2016

Gold Coast theme parks Sea World and Warner Bros. Movie World have each received Brass Ring awards for merchandise excellence at this week’s The International Association of Amusement Parks and Attractions (IAAPA) Attractions Expo in Orlando, Florida, USA.

In a thin year for Australasian attractions, Sea World was awarded ‘Best Plush More than 1 Million Attendance’ for its Shuffles the Emperor Penguin Chick merchandise while Movie World was awarded ‘Best Apparel More than 1 Million Attendance’ for its Batman Flat Brim Cap with Removable Mask.

Yas Waterworld, Abu Dhabi, also won a merchandise Brass Ring.

Other Asian attractions fared well in the Brass Ring live entertainment categories.

Brass Rings were presented to Universal Studios Japan for its Sesame Street Funky Party; Ocean Park Hong Kong for its Kaleidoscope Spectacular; Resorts World Sentosa, Universal Studios Singapore, Singapore for its Santa Allstar Christmas; the Legoland Malaysia Resort for its LEGO Ninjago & the Realm of Shadows and Shanghai Disney Resort for its Ignite the Dream: A Nighttime Spectacular of Magic & Light.

The Spirit Award, given to the most outstanding person who works behind-the-scenes to support high-quality entertainment, was presented to Gizmo Ng Tung Shuen of Ocean Park Hong Kong.

Presented this week during IAAPA Attractions Expo 2016, the Brass Ring awards were presented to amusement parks, water parks, zoos, aquariums, museums, family entertainment centres (FECs), and suppliers from around the world to acknowledge excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and family entertainment centers. 

The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s. Rings were suspended above carousel riders; low enough for them to grasp, but high enough to pose a challenge. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a valuable treat. Skilled riders who grabbed a brass ring often earned prizes, including a free ride on the carousel.

The IAAPA Brass Ring Awards are the most prestigious professional honours awarded, marking achievements of excellence throughout the international attractions industry. 

Images: Movie World's Batman Flat Brim Cap with Removable Mask (top) and retail at Sea World (below)

22nd April 2016 - SEA WORLD TO MARK WORLD PENGUIN DAY

20th November 2015 - IAAPA RECOGNISES ASIAN ATTRACTIONS FOR EXCELLENCE IN HUMAN RESOURCES, ENTERTAINMENT AND MARKETING

19th November 2015 - KIDZ KINGDOM AT RAINBOW’S END JUDGED THE BEST FEC IN THE WORLD

22nd June 2015 - GLOBAL LICENSED MERCHANDISE MARKET WORTH US$241.5 BILLION IN 2014

26th November 2014 - AUSTRALIAN AND NEW ZEALAND ATTRACTIONS HONOURED AS INDUSTRY’S BEST AND BRIGHTEST


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business