Latest News

Back to Latest News back

 

Movie World and Sea World win IAAPA ‘Brass Ring’ merchandise awards

Movie World and Sea World win IAAPA ‘Brass Ring’ merchandise awards
November 19, 2016

Gold Coast theme parks Sea World and Warner Bros. Movie World have each received Brass Ring awards for merchandise excellence at this week’s The International Association of Amusement Parks and Attractions (IAAPA) Attractions Expo in Orlando, Florida, USA.

In a thin year for Australasian attractions, Sea World was awarded ‘Best Plush More than 1 Million Attendance’ for its Shuffles the Emperor Penguin Chick merchandise while Movie World was awarded ‘Best Apparel More than 1 Million Attendance’ for its Batman Flat Brim Cap with Removable Mask.

Yas Waterworld, Abu Dhabi, also won a merchandise Brass Ring.

Other Asian attractions fared well in the Brass Ring live entertainment categories.

Brass Rings were presented to Universal Studios Japan for its Sesame Street Funky Party; Ocean Park Hong Kong for its Kaleidoscope Spectacular; Resorts World Sentosa, Universal Studios Singapore, Singapore for its Santa Allstar Christmas; the Legoland Malaysia Resort for its LEGO Ninjago & the Realm of Shadows and Shanghai Disney Resort for its Ignite the Dream: A Nighttime Spectacular of Magic & Light.

The Spirit Award, given to the most outstanding person who works behind-the-scenes to support high-quality entertainment, was presented to Gizmo Ng Tung Shuen of Ocean Park Hong Kong.

Presented this week during IAAPA Attractions Expo 2016, the Brass Ring awards were presented to amusement parks, water parks, zoos, aquariums, museums, family entertainment centres (FECs), and suppliers from around the world to acknowledge excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and family entertainment centers. 

The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s. Rings were suspended above carousel riders; low enough for them to grasp, but high enough to pose a challenge. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a valuable treat. Skilled riders who grabbed a brass ring often earned prizes, including a free ride on the carousel.

The IAAPA Brass Ring Awards are the most prestigious professional honours awarded, marking achievements of excellence throughout the international attractions industry. 

Images: Movie World's Batman Flat Brim Cap with Removable Mask (top) and retail at Sea World (below)

22nd April 2016 - SEA WORLD TO MARK WORLD PENGUIN DAY

20th November 2015 - IAAPA RECOGNISES ASIAN ATTRACTIONS FOR EXCELLENCE IN HUMAN RESOURCES, ENTERTAINMENT AND MARKETING

19th November 2015 - KIDZ KINGDOM AT RAINBOW’S END JUDGED THE BEST FEC IN THE WORLD

22nd June 2015 - GLOBAL LICENSED MERCHANDISE MARKET WORTH US$241.5 BILLION IN 2014

26th November 2014 - AUSTRALIAN AND NEW ZEALAND ATTRACTIONS HONOURED AS INDUSTRY’S BEST AND BRIGHTEST


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business