As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Motivating people to be active and play sport
The Australian Sports Commission (ASC)’s landmark AusPlay survey not only surveyed participation, but also looked at what motivates people to play sport and be active.
Released before Christmas, the study found noticeable differences in why men and women participate in activity and sport.
Explaining these differences, Australian Sports Commission Deputy General Manager of Research & Information Paul Fairweather told the ABC “women are more likely to be focused on the physical, mental health benefits and maybe to lose weight, maintain their weight, and men, it is more about ... fun and enjoyment and the social reasons.
"These are different things and sports need to think about that when they are marketing their product or developing or evolving their products."
Among the other key findings of the report was that people were focused on the health benefits of sport and physical activity, and were not only on the social aspects.
About 80% of survey respondents said they were motivated by the physical benefits of activities, compared to about 45% who also cited fun or enjoyment.
Fairweather added "if you go back in the old days, competition was probably the key driver of the sports.
"Now it is all about health and fitness, whether you are playing sport or physical activity."
In exploring the decline in sport participation among teenagers and your adults, the report did not address the rise of Esports (electronic sports), the fast growing sector of competitive video-gaming that generated global revenues of close to US$500 million with a global audience of more than 250 million participants.
Esports, with its tournaments and growing fan base, is expected to have a major impact in the sport industry in the coming years.
Images: Men and women have different motivations for participating in activity and sport (top) and a League of Legends Esport event (below).
8th December 2016 - LANDMARK STUDY FINDS SPORT STRUGGLING TO KEEP YOUTH ENGAGED
5th December 2016 - NRL CONCERN OVER DECLINING RUGBY LEAGUE PARTICIPANT NUMBERS
11th November 2016 - AUSTRALIAN SPORTS COMMISSION SAYS SPORT AND EDUCATION KEY TO TACKLING OBESITY
25th September 2016 - 1.2 MILLION PRIMARY SCHOOL STUDENTS PARTICIPATE IN SPORTING SCHOOLS PROGRAM
3rd May 2016 - SPORTS COMMISSION URGES TEENAGERS TO ‘STICK WITH’ SPORT
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of treadmills,…read more
Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!