Latest News

Back to Latest News back

 

More to AFL supporters than footy

More to AFL supporters than footy
March 22, 2013

With the official 2013 AFL season about to kick off, Roy Morgan Research has been looking at the spending patterns of AFL's 7,579,000 AFL supporters (40% of the Australian population aged 14 and above).

With the seven months of thrills, spills, goals and glory about to get underway, Roy Morgan Research found (unsurprisingly) that Australia's largest concentration of footy fans (38%) can be found in Victoria, the AFL's historic heartland. Specifically, 61% of all Victorians support an AFL team, in contrast to 24% of people in New South Wales and 28% of Queenslanders. Men comprise the majority (55%) of all supporters.

The research found that these supporters don't just follow AFL: sport is a way of life for them. Not only are they 22% more likely than the average Australian to have played a sport in any given three-month period, they're 63% likelier to have attended a professional sports event.

Of all the teams, the Richmond Tigers have the highest proportion of fans who play sport themselves, while more Hawthorn Hawks supporters attend sporting events than those of any other team.

AFL supporter also like to bet, the research finding that, in any given three-month period, AFL fans are:

45% likelier than the average Australian to have placed a bet;

49% more likely to have gone to the races;

24% likelier to have visited a casino.

A larger proportion of North Melbourne Kangaroos and Carlton Blues supporters go to the racetrack than followers of any other team. Fans of the West Coast Eagles and the Fremantle Dockers, on the other hand, are more partial to trying their luck in casinos.

When it comes to eating out and ordering in, AFL supporters are consistently more likely to do both than the rest of the population. In any given three-month period, the typical AFL fan is:

9% likelier to have dined at a licensed restaurant;

18% likelier to have had a pub meal;

12% likelier to have eaten at a BYO restaurant;

20% likelier to have gone to the pub for a drink.

Melbourne Demons fans are most likely to dine at licensed restaurants, while Collingwood supporters reveal a marked preference for fast food.

Commenting on the findings, Roy Morgan Research Industry Communications Director Norman Morris stated "there's a lot more to the average footy supporter than football (and our) data reveals that this huge section of the population is more likely than other Australians to gamble, eat out and go to professional sporting events.

"This presents many possibilities for prospective sponsors across various industries: reaching this influential group shouldn't be difficult given their wide-ranging interests."

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company.

For more information go to www.roymorgan.com

13th February 2013 - AFL REACHES OUT TO FANS AROUND THE WORLD WITH NEW ONLINE PLATFORM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business