Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
More to AFL supporters than footy
With the official 2013 AFL season about to kick off, Roy Morgan Research has been looking at the spending patterns of AFL's 7,579,000 AFL supporters (40% of the Australian population aged 14 and above).
With the seven months of thrills, spills, goals and glory about to get underway, Roy Morgan Research found (unsurprisingly) that Australia's largest concentration of footy fans (38%) can be found in Victoria, the AFL's historic heartland. Specifically, 61% of all Victorians support an AFL team, in contrast to 24% of people in New South Wales and 28% of Queenslanders. Men comprise the majority (55%) of all supporters.
The research found that these supporters don't just follow AFL: sport is a way of life for them. Not only are they 22% more likely than the average Australian to have played a sport in any given three-month period, they're 63% likelier to have attended a professional sports event.
Of all the teams, the Richmond Tigers have the highest proportion of fans who play sport themselves, while more Hawthorn Hawks supporters attend sporting events than those of any other team.
AFL supporter also like to bet, the research finding that, in any given three-month period, AFL fans are:
45% likelier than the average Australian to have placed a bet;
49% more likely to have gone to the races;
24% likelier to have visited a casino.
A larger proportion of North Melbourne Kangaroos and Carlton Blues supporters go to the racetrack than followers of any other team. Fans of the West Coast Eagles and the Fremantle Dockers, on the other hand, are more partial to trying their luck in casinos.
When it comes to eating out and ordering in, AFL supporters are consistently more likely to do both than the rest of the population. In any given three-month period, the typical AFL fan is:
9% likelier to have dined at a licensed restaurant;
18% likelier to have had a pub meal;
12% likelier to have eaten at a BYO restaurant;
20% likelier to have gone to the pub for a drink.
Melbourne Demons fans are most likely to dine at licensed restaurants, while Collingwood supporters reveal a marked preference for fast food.
Commenting on the findings, Roy Morgan Research Industry Communications Director Norman Morris stated "there's a lot more to the average footy supporter than football (and our) data reveals that this huge section of the population is more likely than other Australians to gamble, eat out and go to professional sporting events.
"This presents many possibilities for prospective sponsors across various industries: reaching this influential group shouldn't be difficult given their wide-ranging interests."
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company.
For more information go to www.roymorgan.com
13th February 2013 - AFL REACHES OUT TO FANS AROUND THE WORLD WITH NEW ONLINE PLATFORM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!