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MKTG Sport + Entertainment Sponsorship Survey now live online

MKTG Sport + Entertainment Sponsorship Survey now live online
April 28, 2021

Sports and entertainment marketing and operations business MKTG has announced that their sponsorship survey - the 2021 Frontier survey questionnaire - is now live online, and has been distributed to thousands of industry professionals globally, to gather insights on the state of sponsorship in the sports and entertainment industries.

For the last six years, MKTG has run the Frontier study. Through Frontier, MKTG is able to monitor, measure and understand the marketplace and identify relevant trends and developments. The findings not only assist the MKTG team in delivering powerful sponsorship solutions to current and future clients, but as a benefit to the industry at large. Results will be released in May and June 2021.

2020 was indeed an incredibly challenging year in the sponsorship space, so the team is eager for the responses to start rolling in.

The survey will close on 7th May. The industry is invited to provide input and can do so here

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28th January 2021 - MKTG partners with World Surf League Australia

18th January 2021 - MKTG announces senior leadership developments for Australia

13th October 2020 - MKTG partnership with Seedooh innovates Australia’s stadium advertising

31st August 2018 - MKTG expands relationship with Melbourne’s Docklands Stadium:

31st March 2021 - Macarthur FC and Sydney Swans to reject gambling sponsorships

18th March 2021 - iiNet extends its sponsorship of Hawthorn Football Club

17th March 2021 - Deloitte report predicts ongoing growth of women’s sport and its sponsorships

8th February 2021 - Kia marks 20 years of Australian Open sponsorship with first of its kind experience for tennis fans

15th December 2020 - ANZ’s Stadium Australia sponsorship comes to an end

2nd November 2020 - Forsyth Barr Stadium extends naming rights sponsorship for 10 years

1st October 2020 - Midea announces sponsorship of the AFF Suzuki Cup 2020  

1st October 2020 - Sponsorship valuation experts Turnstile announces restructuring

23rd September 2020 - Qantas ends 30-year Rugby Australia sponsorship deal

1st September 2020 - Huawei ends Canberra Raiders sponsorship citing Australia’s ‘negative’ attitude to Chinese companies

17th August 2020 - NRL backs Premiership sponsor Telstra by moving to end Warriors sponsorship with Vodafone

2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

13th May 2020 - FFA set lose $6 million sponsorship with major A-League sponsor Hyundai

11th March 2020 - NRL’s Bulldogs lose $2 million sponsorship following player scandal

10th March 2020 - ANZ Bank extends sponsorship of Fiji’s national stadium until 2022

13th February 2020 - A-League’s Perth Glory agrees new sponsorship as ownership change looms

3rd May 2019 - Global sports sponsorship spending set to reach US$65 billion this year

27th November 2018 - Australian sponsorship platform SponServe acquired by Kore Software


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