Latest News

Back to Latest News back

 

MKTG partners with World Surf League Australia

MKTG partners with World Surf League Australia
January 28, 2021

Sports and lifestyle marketing and operations business MKTG has announced a new partnership with the World Surf League Australia (WSL) that will see MKTG introduce and procure new and strategic brand partnerships to support the commercial growth of WSL.

Starting today, MKTG will actively work with the WSL, and introduce partnership opportunities to brands that are keen to innovate, align and resonate with the core values of surfing and leverage its global reach.  

This WSL partnership expands MKTG's commercial relationships in the Australian sporting landscape, adding to long-standing relationships with the AFL, Cricket Australia, Football Australia and Victoria Racing Club. 

Established in 1976, the WSL provides a platform for the world's most talented surfers to compete at famous surfing destinations, including Bells Beach, Margaret River and the Gold Coast, and in the sports' biggest events including the Men's and Women's World Championship Tours, the Big Wave Tour and the World Junior Championships.

The WSL, through its Studios arm, is also responsible for the production of exclusive unscripted content which is garnered through its unrestricted access to the world’s best surfers, events and locations. WSL Studios content is streamed free on WSL’s O&O platforms as well as third party streaming services including Apple TV and Kayo.

With year-round presence and global broadcast reach, the WSL already boasts some of the world's biggest brands as partners. The organisation prides itself on innovation and authenticity and uses the power of surfing and its loyal community, to inspire and create impact. 

MKTG Asia Pacific Managing Director, Matt Connell notes "today's announcement with the WSL is an exciting new commercial relationship complementing our existing, long-term and successful track record in sport. WSL athletes and events represent some of the most marketable properties in sponsorship globally. Surfing is a powerful platform for marketers to develop authentic connections with consumers across surfing communities, and it scales to deliver mass impact and outcomes for brands aspiring to grow their business and reach this prized audience.

Speaking on the partnership, Scott Hargreaves, Commercial Director, of WSL Asia Pacific added "MKTG have clearly demonstrated their level of expertise and understanding of what is required to establish meaningful, authentic and strategic partnerships in sport. We are excited to align with MKTG and have all the confidence the partnership will deliver incremental value for our sport and to brands wanting to build their businesses on the back of professional surfing and our audience”.

For more information on WSL visit WorldSurfLeague.com  

Image courtesy Margaret River Region  

Related Articles

18th January 2021 - MKTG announces senior leadership developments for Australia

13th October 2020 - MKTG partnership with Seedooh innovates Australia’s stadium advertising

31st August 2018 - MKTG expands relationship with Melbourne’s Docklands Stadium:

16th January 2020 - World Surf League announces Chief Executive change

11th October 2019 - World Surf League agrees 10-year partnership with surfers’ representative body

7th June 2019 - World Surf League reveals plan to become carbon neutral and eliminate plastic use this year

26th February 2019 - Margaret River Pro to remain on World Surf League schedule despite shark fears

19th November 2018 - World Surf League announces Commercial Director appointment

13th September 2018 - World Surf League hires former Disney executive to lead wave technology business

7th September 2018 - World Surf League stages first Tour event using artificial wave technology

6th September 2018 - World Surf League makes commitment to prize money equality

29th November 2017 - 2018 World Surf League calendar to include artificial wave park venue


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business