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Mishfit founder looks to revitalise Curves franchise in Australia and New Zealand

Mishfit founder looks to revitalise Curves franchise in Australia and New Zealand
April 20, 2018

With the Curves female fitness franchise having faced a number of challenges in recent years, Michelle Wright, founder of the Women's Health and Fitness Summit, has been engaged as Business Development Manager for the group in Australia and New Zealand.

Wright, who created the Mishfit brand, was engaged in January to support the 140+ Curves clubs across New Zealand and Australia.

Explaining her appointment on LinkedIn, Wright wrote “for those who know me ... I live and breathe women’s health.

“I am determined to make a difference to women who are forgotten in fitness. Who want to work out, but have been hurt by exercise ... or simply do not have options to suit their needs.

“Working with Curves, I know I can bring this message to a much greater platform.”

14th April 2018 - WOMEN DRIVE GLOBAL GROWTH OF BOUTIQUE FITNESS STUDIOS

11th April 2018 - NEW ZADI STUDIOS PLAN TO ‘DISRUPT’ FEMALE FITNESS

12th March 2018 - AUSTRALIAN FITNESS INDUSTRY REVENUES TO GROW TO $2.4 BILLION BY 2022/23 

10th March 2018 - GYMS AND FITNESS CENTRES AMONG AUSTRALIA’S MOST SUCCESSFUL FRANCHISE OPERATIONS

21st December 2017 - NEW WOMEN IN FITNESS ASSOCIATION ATTRACTS GLOBAL INTEREST 

22nd November 2017 - AUSPLAY DATA SHOWS INCREASINGLY ACTIVE WOMEN CHOSE FITNESS ACTIVITIES AHEAD OF ORGANISED SPORT 

25th September 2017 - WOMEN’S FITNESS NEEDS AND OPPORTUNITIES TO BE EXPLORED AT FOURTH ANNUAL SUMMIT 

27th July 2017 - SURVEY SHOWS FERNWOOD DELIVERS AUSTRALIA’S MOST SATISFIED FITNESS CLUB MEMBERS 

20th February 2017 - FEDERAL GOVERNMENT REVIVES GIRLS MAKE YOUR MOVE ACTIVITY CAMPAIGN

28th January 2017 - NEW SPORT MINISTER BACKS WOMEN’S SPORT AND ACTIVITY 

23rd July 2015 - PRECOR ADVISES GYMS ON WOMEN-FOCUSSED STRENGTH TRAINING

23rd June 2015 - ONE IN FOUR FITNESS CLUB MEMBERS WOULD PAY MORE FOR SINGLE-SEX GYMS

28th January 2015 - EXERCISE TONES WOMEN’S MINDS AS WELL AS THEIR BODIES

12th October 2014 - 24/7 FITNESS TREND SHOWS NO SIGN OF SLOWING 

31st July 2013 - FITNESS SURVEY REPORTS THAT 71% OF FITNESS CLUB MEMBERS ARE WOMEN

17th August 2012 - EQUITY PARTNERS BUY INTO CURVES INTERNATIONAL


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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