AusLeisure

Leading wellness industry technology platform MINDBODY today launched a Virtual Wellness Platform for the tens of thousands of boutique fitness, beauty and wellness business operators, that use MINDBODY’s integrated software solutions to run, market and grow their businesses during COVID-19.

The video product, which is available for free and will soon roll out to MINDBODY customers during the current beta phase, allows fitness, beauty and wellness businesses to upload and share pre-recorded videos to their customers via direct, secure links. The new platform removes the need for third-party video solutions as it integrates directly into the MINDBODY software, allowing consumers to easily access their favourite businesses’ video content.

MINDBODY Chief Executive and co-founder Rick Stollmeyer advises “MINDBODY has been developing a Virtual Wellness Platform solution for several months and we rapidly accelerated our timeline when the coronavirus pandemic hit.

“Consumer activity across our platform indicates tremendous appetite for virtual wellness classes and other services during this global crisis. Thousands of our customers are responding to that demand and our goal with this Virtual Wellness Platform release is to equip them with the innovative tools they need to emerge from this crisis with even stronger businesses than before.”

Businesses are able to list and market virtual classes and services on the MINDBODY app and Mindbody.io, which in recent days has seen a 500% increase in virtual classes due in large part to social distancing and shelter in place orders. Last week, a new search filter was added to the MINDBODY app and Mindbody.io to help consumers more easily find and book virtual fitness classes and wellness experiences so they can continue their routines from the comfort of their home.

In addition to the new video product, businesses are able to leverage all the power of the MINDBODY booking platform to list and promote classes and videos, engage their customer base with marketing automations, and set promotions and deals. In the near future, the product will include livestream capabilities that will allow for wellness services to be provided and taken in real-time.

Click here to contact MINDBODY via their entry in the Australasian Leisure Management Supplier Directory. 

Image of Bikram Yoga Darlinghurst promoted on MINDBODY site

Related Articles

2nd April 2020 - Fitness Australia encourages Australians to ‘Keep on Moving’

31st March 2020 - With clubs closed fitness providers go online

29th March 2020 - Fitness Australia calls for authorities to practice common sense over filming online training

27th March 2020 - Fitness Australia expands Keep on Moving campaign and builds industry advocacy

24th March 2020 - Fitness Australia shares clarification on what constitutes a gym

23rd March 2020 - Fitness Australia calls for urgent government clarification around gym closures

23rd March 2020 - Fitness Australia flags outdoor exercise as an alternative to imminent gym closures

18th March 2020 - Fitness Australia’s Barrie Elvish says ‘gyms do not need to close’

11th March 2020 - Fitness Australia releases advice on Coronavirus

18th February 2020 - Mindbody opens new office in India

30th January 2020 - MINDBODY and F45 Training finalise new global agreement

4th December 2019 - MINDBODY’s inaugural Australia Wellness Index shows changing exercise behaviours of Australians

18th October 2019 - MINDBODY part of investment group backing active living platform Fitt

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.