Latest News

Back to Latest News back


Mindbody expands in Asia with Indian software company acquisition

Mindbody expands in Asia with Indian software company acquisition
October 8, 2019

Digital fitness platform MINDBODY is continuing to expand its business having "quietly acquired" Simplicity First, a software consulting firm based in the Indian city of Pune for an undisclosed sum.

Simplicity First, which had been a MINDBODY partner for several years prior to the acquisition, specialises in software development, quality assurance and project management.

According to a recent news release, the acquisition is part of MINDBODY’s plans to expand in the the region, with plans to open a new office in Pune later in 2019 “that will reflect the company’s culture and core values.”

MINDBODY spokeswoman Tracy Richmond advised that the office will focus on product development.

The California-based business already has 13 offices on three continents, including its Asia-Pacific operational bas in Sydney.

According to the news release, the Simplicity First acquisition adds about 50 personnel to MINDBODY’s global workforce and opens the door for new recruitment.

MINDBODY Chief Technology Officer, Sunil Rajasekar stated “as part of the acquisition, we are looking to hire the best engineering talent in India.

“India has amazing tech talent and we are excited to expand our (research and development) footprint there.

“… having R&D resources in the region will help us serve our customers better.”

The company said it also hopes to spread its “collaborative, high performance workplace culture” to India, as well as its commitment to advancing women’s equality.

The release saw MINDBODY Vice President of Product Operations, Regina Wallace-Jones add “India has a significant pool of high-quality and diverse software engineers and Mindbody will be placing a high priority on attracting candidates from underrepresented groups, including female software engineers, to its India workforce.”

Moving beyond being a software platform, MINDBODY's user orientated app connect exercisers with more than 65,000 fitness, beauty and integrative health services.

Without the commitment of a membership, the app provides a pathway to self-care by offering services for consumers close to home or across hundreds of cities in 140 countries.

In the USA, 1.3 million active MINDBODY app users book over 3.5 million classes and appointments each month, making use of deals and dynamic pricing offers

Launched in 2000, after going public in 2015, the company was acquired by private equity firm Vista Equity for US$1.9 billion in February this year.

Click here to contact MINDBODY via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

20th September 2019 - MINDBODY backs Climate Strike as part of commitment to all forms of wellness

10th August 2019 - MINDBODY co-founder shares experience of industry technology interfacing with the consumer

2nd May 2019 - Mindbody advises on ways to make fitness centres more eco-friendly 

24th December 2018 - Mindbody accepts US$1.9 billion private equity firm buyout

4th June 2018 - Mindbody reduces losses, looks to post acquisition growth

30th March 2017 - MINDBODY adds Lymber dynamic pricing engine to its product platform

14th February 2017 - MINDBODY wins 2017 BIG Innovation Award for branded app solution

14th November 2016 - Mindbody named official business software sponsor by the IDEA Health & Fitness Association

30th April 2016 - Mindbody App wins 2016 Webby Award and Webby People’s Voice Award

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology


Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues


Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design



HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness


Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues



SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business