Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Mindbody advises on ways to make fitness centres more eco-friendly
Mindbody, recognised by the International Health, Racquet & Sportsclub Association (IHRSA) for their significant contributions to the advancement of the health club industry, advise that there are a number of cost effective ways to incorporate environmentally sustainable practices into a fitness business to create a more eco-friendly space.
Choose sustainable merchandise.
If you’re looking for additional revenue streams for your studio, retail is a great idea (if you don’t already have it). Adding merchandise, especially branded items, is a quick win for your business.
While selecting vendors/products, make sure to research the brands and items you want to sell, then choose brands you feel good about supporting. Look for local businesses or businesses with a cause that offer sustainable items made with high-quality materials.
It’s important to talk about the positive impact of the items you carry. Show your customers that you’re sourcing items that serve a higher purpose. Ask your staff what products they want to see. If they love them, they’ll have no problem naturally selling them.
Start green cleaning.
While choosing what cleaning products to use, start transitioning to pure, non-toxic items. You don’t need to be 100% DIY to use natural and safe cleaning products. Choose companies that offer simple, multipurpose, and eco-friendly options for all your cleaning needs.
Many chemically-based cleaners have toxins in them that pollute the air and cause stress on both the body’s immune and hormonal systems, making it harmful to breathe in.
If you want to help clean the air in your gym, some plants are natural air purifiers. Invite the outdoors in by bringing plants into your studio to do the cleaning for you. Plants, such as ferns, naturally purify air and help bring life into your studio while upping your aesthetic game.
Partner with your community.
Other organisations in your local community are likely already doing their part to create a positive environmental impact. Look up volunteer or partnership opportunities with non-profits or businesses that excite you and your clients.
Ask your members what they would like to be a part of. Maybe it’s volunteering together, hosting a documentary movie night, or donating to a worthy cause. If it’s something they value, they’ll love being a part of it with you. These group activities allow you to continue building community with your customer base - serving as a client retention strategy with an added benefit.
You don’t have to do it all - just know that small actions can lead to a big impact. You’re already a professional at caring for the health of your customers; keep the momentum going by bringing the environment along. It’s easier than you may think.
For more information on Paramount Recreation Club visit www.paramountrecreation.club/
Click here to contact MINDBODY via their entry in the Australasian Leisure Management Supplier Directory.
Images of Paramount Recreation Club, located on the rooftop of Paramount House in Sydney’s Surry Hills. The Club offers fitness and mental health classes, complementary health treatments and a kiosk. When classes aren’t running, the club has also been designed to host public events such as talks, workshops, screenings, dinners and markets that promote healthy living and exercise the mind with discussion around what it really means to be healthy as an individual, as a neighbourhood and as a city.
31st January 2019 - MINDBODY named 2019 IHRSA Associate Member of the Year
24th December 2018 - Mindbody accepts US$1.9 billion private equity firm buyout
4th June 2018 - Mindbody reduces losses, looks to post acquisition growth
12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23
30th March 2017 - MINDBODY adds Lymber dynamic pricing engine to its product platform
14th February 2017 - MINDBODY wins 2017 BIG Innovation Award for branded app solution
14th September 2016 - MOBIPOST enables SMS marketing for MINDBODY
30th April 2016 - Mindbody App wins 2016 Webby Award and Webby People’s Voice Award
8th February 2016 - FitMetrix partners with online wellness marketplace Mindbody
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