Latest News

Back to Latest News back


Merlin reveal attractions at Legoland Malaysia

Merlin reveal attractions at Legoland Malaysia
May 2, 2011

Legoland's first theme park in Asia will feature 15,000 model structures made from an estimated 30 million Lego bricks, along with over 40 interactive rides, shows and attractions.

Set to open late next year, Legoland Malaysia is Legoland's first park in Asia and only its sixth worldwide. The park is being developed by IDR Resorts, a unit of Iskandar Investment Group, in partnership with Merlin Entertainments Group, the world's second largest visitor attraction operator which is also widely known for its other family-oriented attractions brands such as Sea Life and Madame Tussauds, and the recent purchaser of the Sydney Attractions Group.

The theme park, which will also boast miniature replicas of Asian landmarks including Malaysia's own Petronas Towers, is designed to be a key attraction of Iskandar Malaysia development in Johor state that aims to be "a sustainable metropolis of international standing," according to its owners.

Designed to "create a full-day interactive experience for families with young children between the ages of two and 12," the $240 million entertainment facility aims to become a major tourism destination for the region, says Siegfried Boerst, Legoland Malaysia's senior director for operations.

Merlin Group now operates five other Legoland theme parks in the United Kingdom, United States (one in California and another in Chicago), Germany and Denmark, birthplace of the 80 year old Lego brick that has gained popularity among children across the globe.

A Lego-themed hotel and a shopping district will also be part of the 31-hectare Legoland Malaysia development that will target 1.5 million visitors a year.

Involved in the preparation of the Lego models for the theme park are 22 young Malaysians who were selected from over 800 participants in a model-building competition conducted last year by Legoland Malaysia.

Among the models the youthful Lego enthusiasts are now putting together is a replica of the Kuala Lumpur's Petronas Towers (set to be the world's tallest Lego model when completed). Work on models of other Malaysian landmarks, along with India's Taj Majal, is also in progress, the company says.

Legoland Malaysia will not only be for or about tourists, IDR Resorts Chief Executive Zainal Ashikin b. Muhammad Rejab says in a press statement, it will also be "about bringing opportunities to the local community."

Legoland Malaysia is envisioned to be the main attraction of Iskandar Malaysia's flagship lifestyle and entertainment hub development Medini Lifestyle (formerly called Medini North), which will also have a lifestyle and wellness retail mall, commercial centers, and office buildings, according to the property developer.

Iskandar Investment says it now oversees the development of approximately 9,800 acres of land in Iskandar Malaysia that is strategically situated near Singapore as well as Johor's logistics hubs, including the Senai Airport and the international ports of Tanjung Langsat, Pasir Gudang and Tanjung Pelepas.

The group also says the development offers a diversified range of investment opportunities across six clusters in the region-education, financial advisory services, leisure and tourism, trade and logistics, healthcare and wellness, and creative industries.




Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness



Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business