Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Merlin predicts dramatic growth in Asia-Pacific region
UK-based Merlin Entertainments Group, the world's second largest visitor attraction operator, is set to expand in the Asia-Pacific region.
In 2011, the group welcomed over 47.1 million visitors, up by 15.4% while revenues reached US$946 million, up by 18.1% with profits reaching US$232 million, up by 16.9%.
Over recent years, Merlin has began to focus on Asia, which currently represents about 12% of Merlin's business.
Its flagship in the region is Madame Tussauds which is already present in three Asian cities, Hong Kong, Shanghai and Bangkok, its most recent location opened in September 2010. Next on the agenda is another Madame Tussauds in Sydney, due to open on 16th April with 70 figures on display. It will be the first Madame Tussauds in Australia. It will be followed in April 2013 by its largest branch to date at Decks Tokyo Beach Mall.
Madame Tussauds Bangkok General Manager Paul Williams recently explained "we are extremely pleased in Bangkok with our results, which are very much in line with our financial and visitors' expectations.
"We have naturally a high number of local visitors but we also see a high number of travellers from Indonesia, Taiwan and India in Bangkok".
Latest wax figures to have been installed at Madame Tussauds Bangkok reflect its international appeal, with Asian stars Michelle Yeoh and Amitabh Bachchan are now part of the two-hundred wax models present in Bangkok.
Williams adds "we are looking to soon introduce Justin Bieber, Jay Chew and Indonesian leader Soekarno to the Bangkok audience."
As for future plans, Williams states "we constantly look at new locations. India is very much high on our agenda and we continue to observe the market in Indonesia.
"We will only move to destinations which qualify for criteria such as a critical mass of population, spending habits or tourism developments. It means that we mostly go to larger metropolitan areas for now."
In relation to Merlin's acquisition of Siam Ocean World, Southeast Asia's largest aquarium following the acquisition of its previous owner, Living and Leisure Australia Group, Merlin is looking to make a significant investment to improve the aquarium and the local team.
Here Williams explains "it is a great asset for us to have both Siam Ocean World and Madame Tussauds at the same location. We are now launching joint tickets for both attractions. To celebrate our new venture together, we even provide for a limited time a super value package offering entry to both attractions at 20% discount."
Another big event will be the opening of Legoland Malaysia next December in Johor Bahru. The US$240 million theme park will stretch over 31 hectares of land and will be home to 40 rides divided into seven themed areas.
Images: The entrance to Madame Tussauds Bangkok (top) and the entrance to Legoland Malaysia (below).
11th January 2012 - MERLIN TO OPEN PERMANENT MADAME TUSSAUDS IN TOKYO
19th December 2011 - MERLIN SNAPS UP LIVING AND LEISURE AUSTRALIA
1st July 2011 - MERLIN ENTERTAINMENTS LOOKS TO PROTECT GLOBAL BRANDS
2nd May 2011 - MERLIN REVEAL ATTRACTIONS AT LEGOLAND MALAYSIA
2nd April 2011 - MERLIN TO OPEN NEW ATTRACTIONS IN BANGKOK AND SYDNEY
10th March 2011 - MERLIN COMPLETES SYDNEY ATTRACTIONS GROUP PURCHASE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!