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Melbourne’s White Night attracts record crowds

Melbourne’s White Night attracts record crowds
August 25, 2019

Melbourne’s major park and garden precincts have been transformed into artistic wonderlands for White Night Reimagined, attracting a record 718,000 attendees.

Celebrating its seventh year in 2019, with arguably the most ambitious program to date, White Night Reimagined was a feast for the senses, showcasing a mix of local and international artists. Once again under the stewardship of Artistic Director, David Atkins, White Night Reimagined featured more than fifty program items across artistic installation, projection, puppetry, acrobatics and live performance.

The highlights included the world premiere of Mad Max Fury Road, a three-dimensional interpretation of George Miller’s iconic movie, featuring projection mapping on to the façade of the Royal Exhibition Building, a bespoke soundtrack and pyrotechnics.

At Birrarung Marr, internationally renowned performance company Close Act brought the visually spectacular work Globe. Crowds were left breathless by the 41 acrobatic performers in, on, around and above the mesmerising 16-metre structure, dominating the banks of the Yarra River.

White Night Reimagined was complemented by collaboration with Food and Wine Victoria to deliver a suite of unique culinary adventures, including the White Night Feast and a ‘toastie’ tasting menu across CBD restaurants and bars, while a bespoke music program saw crowds dancing in some of Melbourne’s most loved venues.

The action continued indoors too, with Melbourne’s cultural institutions curating a range of special programming to amplify the artistic program of the three-day festival. Among the most visited were the National Gallery of Victoria, the Melbourne Museum, Supersense at Arts Centre Melbourne and the State Library of Victoria.

A crowd of 100,000 flocked to the city last Thursday, increasing to 275,000 on Friday and 323,000 to close proceedings last night. The total of 718,000 is an increase of 98,000 on the 620,000 attendees from 2018.

Melbourne will welcome a brand-new winter festival in 2020, with the legacy of White Night set to continue in Victoria’s regions as Ballarat prepares to play host on 21st September 2019.

Commenting on the success of this year’s White Nights, Victorian Minister for Tourism, Sport and Major Events Martin Pakula stated “Melbourne has come alive after dark for the last three nights with more than 700,000 people descending on three iconic garden precincts and our cultural institutions for a celebration of art, live performance, music and light projections.”

“Melbourne’s bars, restaurants and hotels have been buzzing in winter thanks to our major events calendar which continue to deliver for locals and visitors alike.”

White Night Reimagined Artistic Director David Atkins added “over three nights in three uniquely programmed realms presenting outstanding international acts, breathtaking local works and with White Night’s largest ever crowds this new concept has clearly proven itself a success.”

Images courtesy of Visit Victoria.

Related Articles

1st June 2019 - New parks planned for Melbourne’s expanding suburbs

15th May 2019 - City of Melbourne to invest more than $19.1 million in parks, waste and water

5th May 2019 - Melbourne to host Australian Tourism Exchange in 2020

22nd January 2019 - Australia’s cultural attractions combine to launch new Global Tourism Initiative

7th October 2018 - Victoria benefits from cultural tourism boom

24th September 2018 - Greater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling

6th June 2018 - Major events boost Melbourne’s economy

1st May 2018 - TTF welcomes Victorian Government’s tourism backing in 2018/19 budget

24th June 2016 - Melbourne’s White Night event to expand to Ballarat

20th February 2016 - Thousands expected to be part of White Night 2016

11th August 2015 - White Night festival to return to Melbourne in 2016


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