We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Melbourne Storm looks to offer fan-ownership model
The major shareholders of the NRL’s Melbourne Storm have announced that they are assessing the viability of adopting a fan ownership model to drive the club’s future financial growth.
Reportedly looking at a fan ownership model based on the NFL's Green Bay Packers in the USA, a statement from the Club advised "the concept will give the public the opportunity to invest in the football club and in turn become not just fans but shareholders in the Melbourne Storm."
The Storm, who lost the NRL grand final against the Sydney Roosters on Sunday have one of the highest membership bases of any NRL club, with about 25,000 people signing up this season.
Storm Chairman Bart Campbell, who is one of three owners of the club alongside Gerry Ryan and Matt Tripp, is excited about exploring the fan-ownership model.
Campbell advised “when the owners took control of the Melbourne Storm five years ago, we committed to explore the viability of the fan-ownership model once we had established a sustainable financial platform for further growth.
"We have been able to achieve that objective with the support of our fans and commercial partners, and now is the time for us to look at the future of our football club.
"We see fan ownership as an innovative way to set the platform to turbo charge the ambitious growth plans we have for the Storm, including doubling our membership to 50,000 by 2023.
"We know this is a complex issue and it will take some time to fully understand the interest and detail of a fan-ownership model. We will keep fans up to date on any decisions that are being considered."
Storm Chief Executive Dave Donaghy said the proposed ownership model offers more than just pride to the supporters, as it may give the club an advantage in the competitive Melbourne sports marketplace.
Donaghy told the ABC “if the interest is there to at some point ideally have fans own Melbourne Storm … we think (it) will provide the Storm with a real competitive advantage over the opposition.
"It's quite unique for fans. Obviously in AFL, their fans are incredibly passionate about their club but they can't actually become owners.
"In this case, we're Melbourne's rugby league team and if the interest is there, there will hopefully be a way where fans can buy their way into the Storm.
The Packers, based in the Wisconsin city of Green Bay, work under a system in which they are owned by over 361,169 shareholders - representing 5,009,562 shares.
The two-time Super Bowl champions have been a publicly owned non-profit corporation since 1923 and are governed by a shareholder-elected board of directors, who appoint a seven-member executive committee.
The success of the Packers, who have also won numerous conference championships, is remarkable considering Green Bay has a population of just over 105,000.
12th September 2018 - Figures show NRL as Australia’s most watched sport of 2018
4th June 2018 - NRL welcomes strong initial returns on digital investment
17th April 2018 - NRL agrees to take big games to Melbourne
27th March 2018 - Strategic Plan launched to guide the future of rugby league
6th May 2017 - NRL rocked by latest drug scandals
24th April 2015 - Melbourne Storm launches smart-stadium technology
8th May 2014 - NRL welcomes rising attendances and club memberships
17th December 2012 - NRL fans to get ultimate digital experience
15th July 2010 - Melbourne Storm rorts topped $3 million
22nd April 2010 - Melbourne Storm Scandal Stuns Rugby League
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!