Latest News

Back to Latest News back

 

Melbourne Storm launches smart-stadium technology

Melbourne Storm launches smart-stadium technology
April 24, 2015

NRL club Melbourne Storm is to launch what is being described as the Australia’s first smart-stadium loyalty and fan engagement technology.

Developed in partnership with Vix Technology, the stadium solution, dubbed Vix SmartSite, integrates payment, access, loyalty rewards and patron analytics technology at Melbourne’s AAMI Park..

After a pilot program in 2014, Vix SmartSite stadium technology will be offered to Melbourne Storm members as a standard component of their membership during the current NRL season.

The new integrated technology combines payment, access and loyalty capabilities within members’ club cards, laying the foundation for a cashless stadium environment. Sporting clubs and stadium managers are provided with new fan engagement opportunities and insights into their behaviour to help enhance the matchday experience and grow revenues.

For Melbourne Storm members, their membership smart card will allow stadium access and can be topped-up with money to spend on food, drinks and merchandise while at AAMI Park.

Melbourne Storm Director, Mike Billing, said the implementation of the technology would set Melbourne Storm apart with its membership offering.

Billing explained “there is no other program like this in Australian sport that integrates smartcard technology to track spending at the stadium, integrates sponsors, as well as rewarding digital actions across social media and our own website.”

The platform is enhanced through Storm’s Lightning Rewards program, awarding users with points for attending matches, purchasing items at the stadium and engaging with the team on social media. The SmartSite technology is complemented by a mobile app and web integration, providing a platform for Melbourne Storm members to access the program. 

18th May 2014 - AAMI PARK TURF GURU ON WORLD CUP MISSION

15th July 2010 - MELBOURNE STORM RORTS TOPPED $3 MILLION 

27th April 2010 - SMART CARD FOR NZ SKI RESORTS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business