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Melbourne Retains ‘Ultimate Sports City’ Status

Melbourne Retains ‘Ultimate Sports City’ Status
November 12, 2009

The City of Melbourne has retained its status as the world's 'ultimate sports city' at the 2009 SportBusiness Sports Management Awards.

The Awards, presented at Lords Cricket Ground in London, are now in their third year and recognise the innovation and skill of the people and organisations that make sports events happen.

Such is the growth in popularity and scope of the Awards since their inception, that over 150 entries were received and over 200 guests attended the Ceremony.

A panel of distinguished international judges, including newly elected IOC Executive Committee member Sir Craig Reedie, had their work cut out deliberating the short-listed entries, before awarding Gold, Silver and Bronze Awards in each category.

The Outstanding Contribution Award went to IOC Executive Director, Olympic Games, Gilbert Felli for his work within the Olympic movement.

Full List of Awards Winners

Sports City
GOLD: Victorian Major Events Company for the City of Melbourne
SILVER: Senate Department for the Interior and Sport for the City of Berlin
BRONZE: Qatar Olympic Committee for the City of Doha

Brand Presentation
GOLD: MasterCard Worldwide for the UEFA Champions League Final
JOINT SILVER: McLaren Marketing Limited for the Formula One Grand Prix Season
JOINT SILVER: The Look Company for the Sony Ericsson WTA Tour Championships

Event Look 
GOLD: Fast Track for the UK School Games
SILVER: ICC World Twenty20 Team (part of the ECB) for the ICC World Twenty20
BRONZE: Designwerk for the Victoria Cup
Event Marketing
GOLD: ICC World Twenty20 Team (part of the ECB) for the ICC World Twenty20
SILVER: Fast Track for the Aviva London Grand Prix
BRONZE: Munster Rugby for the Munster vs New Zealand Game
Event Overlay & Facilities
GOLD: GL Events and Oasys for the FIFA Confederations Cup South Africa
SILVER: Nova International Ltd for the BUPA Great City Games Manchester
BRONZE: NUSSILI (Schweiz) AG for the Sony Ericsson WTA Championships
Event Services
GOLD: Creative Technology Limited for the European PGA Tour
SILVER: Gameday Management Group for the Super Bowl XLIII
BRONZE: Aesthetics Models and Events Ltd for Major Sporting Events in 2009

Hospitality & Travel 
GOLD: Keith Prowse for the Twickenham Experience Rugby Hospitality
SILVER: Sportsworld Group Ltd for the British Tennis Series
BRONZE: Air New Zealand Holidays for the 17th Golden Oldies World Rugby Festival Edinburgh
Mass Participation
GOLD: Nova International for the BUPA Great Manchester Run
SILVER: IMG Mass Participation Sports for the Mazda London Triathlon
BRONZE: Diamond Sports Events for the Bournemouth Sevens Festival
Outstanding Contribution 
Gilbert Felli
GOLD: Sword Event Guard International for the Volvo Ocean Race, the Galway Stopover Festival
SILVER: Controlled Solutions Group for the World Fire-Fighter Games




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