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Massage Envy marks international expansion with Australian launch

Massage Envy marks international expansion with Australian launch
May 10, 2016

Leading US-based wellness and spa franchise Massage Envy is expanding its total body care business for a global audience, opening its first international location in Sydney.

The Sydney location is the first in a 100-unit, 15-year deal between Massage Envy and Australia-based Collective Wellness Group, which will manage Massage Envy's Australian operations. The Collective Wellness Group also oversees operations for Australia-based Anytime Fitness.

Created in 2002, Massage Envy has been called the Wal-Mart of the massage industry and now operates at 1,100 locations in the USA.

Its franchise business proposition is for massage and skincare services to be part of a regular wellness routine rather than a luxury saved for a special occasion or treat.

Explaining the group’s international expansion, Massage Envy President and Chief Executive Joe Magnacca stated “the Massage Envy promise to 'help you take care of you' through our membership model transformed the massage and skincare industry in the United States, and we are ready to introduce this to countries and health-minded consumers around the world.

"Australia has a wellness-centric culture, which is one of the reasons we believe the market is a great fit for our first international venture."

Collective Wellness Group Chairman Justin McDonell added “as a company dedicated to empowering people to live healthy lifestyles and to re-think what wellness means to them personally, we are very excited to welcome Massage Envy to Australia.

“From a business perspective, our partnership with Massage Envy creates new opportunities for franchise growth and enables us to make Massage Envy, through its franchised locations, the premier provider of therapeutic massage and skincare services in the country."

Australia-based massage concept Massage Collective will convert to the Massage Envy brand; and its two locations will be company-owned. Potential franchisees can visit http://www.massageenvyfranchise.com/International-Franchises to request more information about franchising with Massage Envy and available territories.

Based in Scottsdale, Arizona, USA, the Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 25,000 dedicated professionals that provide best-in-class service to over 1.65 million members.

Massage Envy operates across the USA and has delivered more than 100 million massages and facials in its 12 years of operations.

The massage franchise is expected to open in excess of 100 outlets across Australia over the next three years. 

For more information go to www.MassageEnvy.com

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